Stealth marketing: How to reach consumers surreptitiously

California Management Review

Volumn 46, Issue 4, 2004, Pages

  Kaikati, Andrew M ^a   Kaikati, Jack G ^b  

^a ACCENTURE   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY EDWARDSVILLE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4043161419     PISSN: 00081256     EISSN: None     Source Type: Journal    
DOI: 10.2307/41166272     Document Type: Review

References (35)

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