The value of participation in virtual consumer communities on brand loyalty

Internet Research

Volumn 16, Issue 4, 2006, Pages 398-418

  Shang, Rong An ^a   Chen, Yu Chen ^a   Liao, Hsueh Jung ^a  

^a SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Brand loyalty; Buying behaviour; Internet

Indexed keywords

EID: 33747454618     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240610690025     Document Type: Article

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