The attractiveness and connectedness of ruthless brands: The role of trust

European Journal of Marketing

Volumn 42, Issue 5-6, 2008, Pages 586-602

  Power, John ^a   Whelan, Susan ^a   Davies, Gary ^b  

^a Ireland   (Ireland)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Brands; Corporate image; Mathematical modelling

Indexed keywords

EID: 44249105909     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810862525     Document Type: Article

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