Ethical branding and corporate reputation

Corporate Communications

Volumn 10, Issue 4, 2005, Pages 341-350

  Fan, Ying ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Corporate branding; Corporate image; Ethics; Social responsibility

Indexed keywords

EID: 28344432078     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280510630133     Document Type: Article

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