Marketing planning and digital customer loyalty data in small business

Marketing Intelligence and Planning

Volumn 30, Issue 5, 2012, Pages 515-534

  Donnelly, Christina ^a   Simmons, Geoff ^b   Armstrong, Gillian ^b   Fearne, Andrew ^c  

^a MAYNOOTH UNIVERSITY   (Ireland)

^b UNIVERSITY OF ULSTER   (United Kingdom)

^c UNIVERSITY OF KENT   (United Kingdom)

Author keywords

Entrepreneurship orientation; Market orientation; Marketing intelligence; Marketing management; Marketing planning; Retailer loyalty card; Small business marketing; Small enterprises

Indexed keywords

EID: 84863787454     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501211251034     Document Type: Article

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