Understanding the patterns of market orientation among small businesses

Marketing Intelligence and Planning

Volumn 24, Issue 6, 2006, Pages 572-590

  Blankson, Charles ^a   Motwani, Jaideep G ^b   Levenburg, Nancy M ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b GRAND VALLEY STATE UNIVERSITY   (United States)

Author keywords

Market orientation; Qualitative methods; Small enterprises; United States of America

Indexed keywords

EID: 33748696573     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610701663     Document Type: Article

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