Marketing in small hotels: A qualitative study

Marketing Intelligence and Planning

Volumn 26, Issue 3, 2008, Pages 293-315

  Moriarty, Jane ^a   Jones, Rosalind ^a   Rowley, Jennifer ^b   Kupiec Teahan, Beata ^c  

^a BANGOR UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^c SCOTTISH AGRICULTURAL COLLEGE   (United Kingdom)

Author keywords

Hospitality services; Hotel and catering industry; Marketing strategy; Small to medium sized enterprises; Tourism marketing; United Kingdom

Indexed keywords

EID: 43149103933     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810871348     Document Type: Article

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