How do small business managers make strategic marketing decisions?: A model of process

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 659-674

  Jocumsen, Graham ^a  

^a UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Decision making; Managers; Small enterprises; Strategic marketing

Indexed keywords

EID: 45249117999     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529277     Document Type: Article

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