Role of entrepreneurship and market orientation in firms' success

European Journal of Marketing

Volumn 43, Issue 3-4, 2009, Pages 500-522

  González Benito, Óscar ^a   González Benito, Javier ^a   Muñoz Gallego, Pablo A ^a  

^a UNIVERSITY OF SALAMANCA   (Spain)

Author keywords

Business performance; Disadvantaged groups; Entrepreneurialism; Europe; Market orientation

Indexed keywords

EID: 69849090827     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910935550     Document Type: Article

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