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The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
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Zhou, K., C. Yim D. Tse (2005 The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations Journal of Marketing 69 (2 42 60.
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(2005)
Journal of Marketing
, vol.69
, Issue.2
, pp. 42-60
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Zhou, K.1
Yim, C.2
Tse, D.3
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