Market orientation and planning flexibility in SMEs: Performance implications and an empirical investigation

International Small Business Journal

Volumn 25, Issue 2, 2007, Pages 152-172

  Alpkan, Lütfihak ^a   Yilmaz, Cengiz ^b   Kaya, Nihat ^c  

^a GEBZE TECHNICAL UNIVERSITY   (Turkey)

^b BOGAZICI UNIVERSITY   (Turkey)

^c NONE   (Turkey)

Author keywords

Market dynamism; Market orientation; Planning flexibility; Small and medium sized enterprises

Indexed keywords

EID: 34047158131     PISSN: 02662426     EISSN: 17412870     Source Type: Journal    
DOI: 10.1177/0266242607074518     Document Type: Article

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