"It's nice to get a wee treat if you've had a bad week": Consumer motivations in retail loyalty scheme points redemption

Journal of Business Research

Volumn 62, Issue 5, 2009, Pages 542-547

  Smith, Andrew ^a   Sparks, Leigh ^b  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Loyalty schemes; Motivations; Points; Redemption; Retailing; Rewards

Indexed keywords

EID: 61849136139     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.06.013     Document Type: Article

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