Market orientation and the craftsperson

European Journal of Marketing

Volumn 37, Issue 11-12, 2003, Pages 1621-1635

  Tregear, Angela ^a  

^a NEWCASTLE UNIVERSITY   (United Kingdom)

Author keywords

Behaviour; Craft production; Market orientation; Small enterprises

Indexed keywords

EID: 31644435556     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310495384     Document Type: Article

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