Grocery loyalty: Tesco Clubcard and its impact on loyalty

British Food Journal

Volumn 108, Issue 11, 2006, Pages 958-964

  Turner, Jason J ^a   Wilson, Karen ^a  

^a UNIVERSITY OF ABERTAY DUNDEE   (United Kingdom)

Author keywords

Customer loyalty; Loyalty schemes; Supermarkets

Indexed keywords

EID: 33750616343     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700610709995     Document Type: Article

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