Why competitors matter for market orientation

European Journal of Marketing

Volumn 43, Issue 5-6, 2009, Pages 735-761

  SØrensen, Hans Eibe ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

Company performance; Competitors; Customer orientation; Market orientation

Indexed keywords

EID: 69849097548     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910947025     Document Type: Article

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