메뉴 건너뛰기




Volumn 53, Issue 6, 2011, Pages 4-

Generation C: Content, createon, connections and choice

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84859995662     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (51)

References (118)
  • 2
    • 0001728801 scopus 로고
    • Role of product-related conversations in diffusion of a new product
    • Arndt, J. (1967) Role of product-related conversations in diffusion of a new product. Journal of Marketing Research, 4, 3, pp. 291-295.
    • (1967) Journal of Marketing Research , vol.4 , Issue.3 , pp. 291-295
    • Arndt, J.1
  • 3
    • 68849132157 scopus 로고    scopus 로고
    • Oxford: Oxford University Press
    • Baron, N. (2008) Always On. Oxford: Oxford University Press.
    • (2008) Always On
    • Baron, N.1
  • 4
    • 84859991600 scopus 로고    scopus 로고
    • Next generation society. Technological and legal issues. Lecture notes. Institute for Computer Sciences
    • Basson, A., Makhasi, Y. & Vuuren, D.V. (2010) Next generation society. Technological and legal issues. Lecture notes. Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 26, 9, pp. 386-396.
    • (2010) Social Informatics and Telecommunications Engineering , vol.26 , Issue.9 , pp. 386-396
    • Basson, A.1    Makhasi, Y.2    Vuuren, D.V.3
  • 5
    • 84859956163 scopus 로고    scopus 로고
    • BBC News UK, Online at, accessed 23 August
    • BBC News UK (2010) Orlando Figes to pay fake Amazon review damages. Online at http://www.bbc.co.uk/news/uk-10670407 (accessed 23 August 2010).
    • (2010) Orlando Figes to Pay Fake Amazon Review Damages
  • 6
    • 61849095127 scopus 로고    scopus 로고
    • Harnessing the power of the oh-so-social web
    • Bernoff, J. & Li, C. (2008) Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49, 3, pp. 35-43.
    • (2008) MIT Sloan Management Review , vol.49 , Issue.3 , pp. 35-43
    • Bernoff, J.1    Li, C.2
  • 7
    • 0040756397 scopus 로고    scopus 로고
    • Internet forums as influential sources of information
    • Bickart, B. & Schindler, R.M. (2001) Internet forums as influential sources of information. Journal of Interactive Marketing, 15, 3, pp. 31-40.
    • (2001) Journal of Interactive Marketing , vol.15 , Issue.3 , pp. 31-40
    • Bickart, B.1    Schindler, R.M.2
  • 8
    • 22044456836 scopus 로고    scopus 로고
    • Virtual communities and social capital
    • Blanchard, A. & Horan T. (1998) Virtual communities and social capital. Social Science Computer Review, 16, 3, pp. 293-307.
    • (1998) Social Science Computer Review , vol.16 , Issue.3 , pp. 293-307
    • Blanchard, A.1    Horan, T.2
  • 9
    • 37249018138 scopus 로고    scopus 로고
    • Why youth (heart) social network sites: The role of networked publics in teenage social life
    • In: D. Buckingham (ed.), Cambridge, MA: MIT Press
    • Boyd, D. (2007) Why youth (heart) social network sites: the role of networked publics in teenage social life. In: D. Buckingham (ed.) MacArthur Foundation Series on Digital Learning - Youth, Identity, and Digital Media Volume. Cambridge, MA: MIT Press, pp.119-142.
    • (2007) MacArthur Foundation Series On Digital Learning - Youth, Identity, and Digital Media Volume , pp. 119-142
    • Boyd, D.1
  • 10
    • 77951044906 scopus 로고    scopus 로고
    • Consumer-generated versus marketer-generated websites in consumer decision-making
    • Bronner, F. & Hoog, R.D. (2010) Consumer-generated versus marketer-generated websites in consumer decision-making. International Journal of Market Research, 52, 2, pp. 231-248.
    • (2010) International Journal of Market Research , vol.52 , Issue.2 , pp. 231-248
    • Bronner, F.1    Hoog, R.D.2
  • 11
    • 33750024574 scopus 로고
    • Word-of-mouth advertising in selling new product
    • Brooks, R.C. (1957) Word-of-mouth advertising in selling new product. Journal of Marketing, 22, pp. 154-161.
    • (1957) Journal of Marketing , vol.22 , pp. 154-161
    • Brooks, R.C.1
  • 12
    • 34548622644 scopus 로고    scopus 로고
    • Word of mouth communication within online communities: Conceptualizing the online social network
    • Brown, J., Broderick, A.J. & Lee, N. (2007) Word of mouth communication within online communities: conceptualizing the online social network. Journal of Interactive Marketing, 21, pp. 2-20.
    • (2007) Journal of Interactive Marketing , vol.21 , pp. 2-20
    • Brown, J.1    Broderick, A.J.2    Lee, N.3
  • 13
    • 84899124026 scopus 로고    scopus 로고
    • Word of mouth: Understanding and managing referral marketing
    • Buttle, F.A. (1998) Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6, 3, pp. 241-254.
    • (1998) Journal of Strategic Marketing , vol.6 , Issue.3 , pp. 241-254
    • Buttle, F.A.1
  • 14
    • 77952691758 scopus 로고    scopus 로고
    • Living the brand: Brand orientation in the business-to-business sector
    • Carsten, B. (2010) Living the brand: brand orientation in the business-to-business sector. European Journal of Marketing, 44, 5, pp. 653-671.
    • (2010) European Journal of Marketing , vol.44 , Issue.5 , pp. 653-671
    • Carsten, B.1
  • 16
    • 33748566804 scopus 로고    scopus 로고
    • The effect of word of mouth on sales: Online book reviews
    • Chevalier, J.A. & Mayzlin, D. (2006) The effect of word of mouth on sales: online book reviews. Journal of Marketing Research, 43, 3, pp. 345-354.
    • (2006) Journal of Marketing Research , vol.43 , Issue.3 , pp. 345-354
    • Chevalier, J.A.1    Mayzlin, D.2
  • 19
    • 0030548714 scopus 로고    scopus 로고
    • The kindness of strangers: The usefulness of electronic weak ties for technical advice
    • Constant, D., Spoull, D. & Kiesler, S. (1996) The kindness of strangers: the usefulness of electronic weak ties for technical advice. Organisational Studies, 7, 2, pp. 119-135.
    • (1996) Organisational Studies , vol.7 , Issue.2 , pp. 119-135
    • Constant, D.1    Spoull, D.2    Kiesler, S.3
  • 20
    • 33748953752 scopus 로고    scopus 로고
    • Brand community convenience products: New forms of customer empowerment - the case 'my Nutella the community'
    • Cova, B. & Pace, S. (2006) Brand community convenience products: new forms of customer empowerment - the case 'my Nutella the community'. European Journal of Marketing, 40, 9/10, pp. 1087-1105.
    • (2006) European Journal of Marketing , vol.40 , Issue.9-10 , pp. 1087-1105
    • Cova, B.1    Pace, S.2
  • 21
    • 34848840527 scopus 로고    scopus 로고
    • Viral marketing: New form of word-of-mouth through internet
    • Datta, P.R., Chowdhury, D.R. & Chakraborty, B.R. (2005) Viral marketing: new form of word-of-mouth through internet. Business Review, 3, 2.
    • (2005) Business Review , vol.3 , pp. 2
    • Datta, P.R.1    Chowdhury, D.R.2    Chakraborty, B.R.3
  • 22
    • 78649710947 scopus 로고    scopus 로고
    • Estimating aggregate consumer preferences from online product reviews
    • Decker, R. & Trusov, M. (2010) Estimating aggregate consumer preferences from online product reviews. International Journal of Research in Marketing, 27, 4, pp. 293-307.
    • (2010) International Journal of Research In Marketing , vol.27 , Issue.4 , pp. 293-307
    • Decker, R.1    Trusov, M.2
  • 23
    • 0242641140 scopus 로고    scopus 로고
    • The digitization of word-of-mouth: Promise and challenges of online feedback mechanisms
    • Dellarocas, C. (2003) The digitization of word-of-mouth: promise and challenges of online feedback mechanisms. Management Science, 49, pp. 1407-1424.
    • (2003) Management Science , vol.49 , pp. 1407-1424
    • Dellarocas, C.1
  • 25
    • 0039013204 scopus 로고
    • How word-of-mouth advertising works
    • November-December
    • Dichter, E. (1966) How word-of-mouth advertising works. Harvard Business Review, 44 (November-December), pp. 147-166.
    • (1966) Harvard Business Review , vol.44 , pp. 147-166
    • Dichter, E.1
  • 26
    • 14544287700 scopus 로고    scopus 로고
    • Controlled infection! Spreading the brand message through viral marketing
    • Dobele, A., Toleman, D. & Beverland, M. (2005) Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48, 2, pp. 143-149.
    • (2005) Business Horizons , vol.48 , Issue.2 , pp. 143-149
    • Dobele, A.1    Toleman, D.2    Beverland, M.3
  • 28
    • 49749143338 scopus 로고    scopus 로고
    • Measuring the impact of positive and negative word of mouth on brand purchase probability
    • East, R., Hammond, K. & Lomax, W. (2008) Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25, 3, pp. 215-224.
    • (2008) International Journal of Research In Marketing , vol.25 , Issue.3 , pp. 215-224
    • East, R.1    Hammond, K.2    Lomax, W.3
  • 29
    • 53149145725 scopus 로고    scopus 로고
    • How does Web 2.0 stretch traditional influencing patterns?
    • Eccleston, D. & Griseri, L. (2008) How does Web 2.0 stretch traditional influencing patterns? International Journal of Market Research, 50, 5, pp. 575-590.
    • (2008) International Journal of Market Research , vol.50 , Issue.5 , pp. 575-590
    • Eccleston, D.1    Griseri, L.2
  • 30
    • 34548532724 scopus 로고    scopus 로고
    • The nature of trust in brands: A psychosocial model
    • Elliot, R. & Yannopoulou, N. (2007) The nature of trust in brands: a psychosocial model. European Journal of Marketing, 41, 9/10, p. 988.
    • (2007) European Journal of Marketing , vol.41 , Issue.9-10 , pp. 988
    • Elliot, R.1    Yannopoulou, N.2
  • 32
    • 43049112817 scopus 로고    scopus 로고
    • Word of mouth and viral marketing: Taking the temperature of the hottest trends in marketing
    • Ferguson, R. (2008) Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing. Journal of Consumer Marketing, 25, 3, pp. 179-182.
    • (2008) Journal of Consumer Marketing , vol.25 , Issue.3 , pp. 179-182
    • Ferguson, R.1
  • 35
    • 56149101050 scopus 로고    scopus 로고
    • Finding the 'missing link': Advertising's impact on word of mouth, web searches, and site visits
    • Graham, J. & Havlena, W. (2007) Finding the 'missing link': advertising's impact on word of mouth, web searches, and site visits. Journal of Advertising Research, 47, 4, pp. 427-435.
    • (2007) Journal of Advertising Research , vol.47 , Issue.4 , pp. 427-435
    • Graham, J.1    Havlena, W.2
  • 36
    • 18844447753 scopus 로고    scopus 로고
    • Qualitative research in marketing: Road-map for a wilderness of complexity and unpredictability
    • Gummesson, E. (2005) Qualitative research in marketing: road-map for a wilderness of complexity and unpredictability. European Journal of Marketing, 39, 3/4, pp. 309-327.
    • (2005) European Journal of Marketing , vol.39 , Issue.3-4 , pp. 309-327
    • Gummesson, E.1
  • 37
    • 77952725664 scopus 로고    scopus 로고
    • Alternative explanations of online repurchasing behavioural intentions
    • Ha, H.Y., Muthlay, S.K. & Akamavi, R.K. (2010) Alternative explanations of online repurchasing behavioural intentions. European Journal of Marketing, 44, 6, pp. 874-904.
    • (2010) European Journal of Marketing , vol.44 , Issue.6 , pp. 874-904
    • Ha, H.Y.1    Muthlay, S.K.2    Akamavi, R.K.3
  • 38
    • 0002554838 scopus 로고    scopus 로고
    • Net gain: Expanding markets through virtual communities
    • Hagel, J.I. & Armstrong, A.G. (1997) Net gain: expanding markets through virtual communities. McKinsey Quarterly, 1, pp. 140-153.
    • (1997) McKinsey Quarterly , vol.1 , pp. 140-153
    • Hagel, J.I.1    Armstrong, A.G.2
  • 39
    • 36749090731 scopus 로고    scopus 로고
    • The ethical dilemmas and challenges of ethnographic research in electronic communities
    • Hair, N. & Clark, M. (2007) The ethical dilemmas and challenges of ethnographic research in electronic communities. International Journal of Market Research, 49, 6, pp. 781-800.
    • (2007) International Journal of Market Research , vol.49 , Issue.6 , pp. 781-800
    • Hair, N.1    Clark, M.2
  • 42
    • 69549098041 scopus 로고    scopus 로고
    • Key trends: The social context of online market research: An introduction to the sociability of social media WARC
    • Hardey, M. (2010) Key trends: the social context of online market research: an introduction to the sociability of social media WARC. International Journal of Market Research, 51, 4, pp. 562-564.
    • (2010) International Journal of Market Research , vol.51 , Issue.4 , pp. 562-564
    • Hardey, M.1
  • 43
    • 84859984849 scopus 로고    scopus 로고
    • To spin straw into gold? New lessons from consumer-generated content
    • Hardey, M. (2011a) To spin straw into gold? New lessons from consumer-generated content. International Journal of Market Research, 53, 1, pp. 13-15.
    • (2011) International Journal of Market Research , vol.53 , Issue.1 , pp. 13-15
    • Hardey, M.1
  • 44
    • 84859956586 scopus 로고    scopus 로고
    • Ubiquitous connectivity: User-generated data and the role of the researcher
    • In: S.N. Hesse-Biber (ed.), New York: Oxford University Press
    • Hardey, M. (2011b) Ubiquitous connectivity: user-generated data and the role of the researcher. In: S.N. Hesse-Biber (ed.) The Handbook of Emergent Technologies in Social Research. New York: Oxford University Press, pp. 111-132.
    • (2011) The Handbook of Emergent Technologies In Social Research , pp. 111-132
    • Hardey, M.1
  • 45
    • 77952698867 scopus 로고    scopus 로고
    • Marketplace footprints: Connecting marketing communication and corporate brands
    • Harlan, E.S. & Weinberger, M.G. (2010) Marketplace footprints: connecting marketing communication and corporate brands. European Journal of Marketing,44, 5, pp. 591-609.
    • (2010) European Journal of Marketing , vol.44 , Issue.5 , pp. 591-609
    • Harlan, E.S.1    Weinberger, M.G.2
  • 47
    • 1442312895 scopus 로고    scopus 로고
    • Electronic word-of-mouth: Motives for and consequences of reading customer articulation on the Internet
    • Hennig-Thurau, T. & Walsh, G. (2003) Electronic word-of-mouth: Motives for and consequences of reading customer articulation on the Internet. International Journal of Electronic Commerce, 8, 2, pp. 51-74.
    • (2003) International Journal of Electronic Commerce , vol.8 , Issue.2 , pp. 51-74
    • Hennig-Thurau, T.1    Walsh, G.2
  • 48
    • 2342475240 scopus 로고    scopus 로고
    • Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet?
    • Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004) Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18, 1, pp. 38-52.
    • (2004) Journal of Interactive Marketing , vol.18 , Issue.1 , pp. 38-52
    • Hennig-Thurau, T.1    Gwinner, K.P.2    Walsh, G.3    Gremler, D.D.4
  • 50
    • 56149098714 scopus 로고    scopus 로고
    • The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioural outcomes
    • Hung, K.H. & Li, S.Y. (2007) The influence of eWOM on virtual consumer communities: social capital, consumer learning, and behavioural outcomes. Journal of Advertising Research, 47, 4, pp. 485-495.
    • (2007) Journal of Advertising Research , vol.47 , Issue.4 , pp. 485-495
    • Hung, K.H.1    Li, S.Y.2
  • 51
    • 70350417453 scopus 로고    scopus 로고
    • An empirical investigation into e-shopping excitement: Antecedents and effects
    • Jayawardhena, C. (2008) An empirical investigation into e-shopping excitement: antecedents and effects. European Journal of Marketing, 43, 9/10, pp. 1171-1187.
    • (2008) European Journal of Marketing , vol.43 , Issue.9-10 , pp. 1171-1187
    • Jayawardhena, C.1
  • 52
    • 70350417453 scopus 로고    scopus 로고
    • An empirical investigation into e-shopping excitement: Antecedents and effects
    • Jayawardhena, C. & Wright, L.T. (2009) An empirical investigation into e-shopping excitement: antecedents and effects. European Journal of Marketing, 43, 9/10, pp. 1121-1139.
    • (2009) European Journal of Marketing , vol.43 , Issue.9-10 , pp. 1121-1139
    • Jayawardhena, C.1    Wright, L.T.2
  • 54
    • 77956703196 scopus 로고    scopus 로고
    • Deconstructing TripAdvisor
    • June
    • Keates, N. (2007) Deconstructing TripAdvisor. Wall Street Journal, June 1, p. 4.
    • (2007) Wall Street Journal , vol.1 , pp. 4
    • Keates, N.1
  • 55
  • 58
    • 36249020892 scopus 로고    scopus 로고
    • A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
    • Kim, D.J., Ferrin, D.L. & Rao, R.H. (2008) A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems, 44, 2, pp. 544-564.
    • (2008) Decision Support Systems , vol.44 , Issue.2 , pp. 544-564
    • Kim, D.J.1    Ferrin, D.L.2    Rao, R.H.3
  • 59
    • 0001125266 scopus 로고    scopus 로고
    • E-tribalized marketing? The strategic implications of virtual communities of consumption
    • Kozinets, R.V. (1999) E-tribalized marketing? The strategic implications of virtual communities of consumption. European Management Journal, 17, 3, pp. 252-264.
    • (1999) European Management Journal , vol.17 , Issue.3 , pp. 252-264
    • Kozinets, R.V.1
  • 60
    • 0036003878 scopus 로고    scopus 로고
    • The field behind the screen: Using netnography for marketing research in online communities
    • Kozinets, R.V. (2002) The field behind the screen: using netnography for marketing research in online communities. Marketing Research, 39, 1, pp. 61-72.
    • (2002) Marketing Research , vol.39 , Issue.1 , pp. 61-72
    • Kozinets, R.V.1
  • 62
    • 34547427808 scopus 로고    scopus 로고
    • The past, present and future of observational research in marketing
    • Lee, N. & Broderick, A. (2007) The past, present and future of observational research in marketing. Qualitative Market Research: An International Journal, 10, 2, pp. 121-129.
    • (2007) Qualitative Market Research: An International Journal , vol.10 , Issue.2 , pp. 121-129
    • Lee, N.1    Broderick, A.2
  • 63
    • 38849145587 scopus 로고    scopus 로고
    • Electronic word-of-mouth in hospitality and tourism management
    • Litvin, S.W., Goldsmith, R.E. & Pan, B. (2008) Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29, 3, pp. 458-468.
    • (2008) Tourism Management , vol.29 , Issue.3 , pp. 458-468
    • Litvin, S.W.1    Goldsmith, R.E.2    Pan, B.3
  • 66
    • 0013337593 scopus 로고    scopus 로고
    • Understanding the online consumer: A typology of online relational norms and behaviour
    • Mathwick, C. (2002) Understanding the online consumer: a typology of online relational norms and behaviour. Journal of Interactive Marketing, 16, 1, pp. 40-55.
    • (2002) Journal of Interactive Marketing , vol.16 , Issue.1 , pp. 40-55
    • Mathwick, C.1
  • 67
    • 0002912140 scopus 로고    scopus 로고
    • Building stronger brands through online communities
    • McWilliam, G. (2000) Building stronger brands through online communities. Sloan Management Review, 41, 3, pp. 43-45.
    • (2000) Sloan Management Review , vol.41 , Issue.3 , pp. 43-45
    • McWilliam, G.1
  • 70
    • 62949141198 scopus 로고    scopus 로고
    • Exploring word-of-mouth influences on travel decisions: Friends and relatives vs other travellers
    • Murphy, L., Mascardo, G. & Benckendorff, P. (2007) Exploring word-of-mouth influences on travel decisions: friends and relatives vs other travellers. International Journal of Consumer Studies, 31, pp. 517-527.
    • (2007) International Journal of Consumer Studies , vol.31 , pp. 517-527
    • Murphy, L.1    Mascardo, G.2    Benckendorff, P.3
  • 71
    • 77953972225 scopus 로고    scopus 로고
    • ACT 2.0: The next generation of assistive consumer technology research
    • Murray, K.B., Liang, J. & Häubl, G. (2010) ACT 2.0: the next generation of assistive consumer technology research. Internet Research, 20, 3, pp. 232-254.
    • (2010) Internet Research , vol.20 , Issue.3 , pp. 232-254
    • Murray, K.B.1    Liang, J.2    Häubl, G.3
  • 73
    • 84859977852 scopus 로고    scopus 로고
    • Debunking six social media myths
    • 12 February. Online at, accessed January 2010
    • Ochman, B. (2009) Debunking six social media myths. BusinessWeek, 12 February. Online at http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm (accessed January 2010).
    • (2009) BusinessWeek
    • Ochman, B.1
  • 75
    • 77956680656 scopus 로고    scopus 로고
    • Managing a hotel's image on TripAdvisor. Hospitality
    • O'Connor, P. (2010) Managing a hotel's image on TripAdvisor. Hospitality, Marketing and Management, 19, 7, pp. 754-772.
    • (2010) Marketing and Management , vol.19 , Issue.7 , pp. 754-772
    • O'Connor, P.1
  • 77
    • 84859957395 scopus 로고    scopus 로고
    • Online at, accessed 29 August 2010
    • Owyang, J.K. (2009) Social media playtime is over. Forrester. Online at http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html (accessed 29 August 2010).
    • (2009) Social Media Playtime is Over. Forrester
    • Owyang, J.K.1
  • 78
    • 51749102146 scopus 로고    scopus 로고
    • Communicating in the new interactive market-space
    • Ozuem, W., Howell, K.E & Lancaster, G (2007) Communicating in the new interactive market-space. European Journal of Marketing, 42, 9/10, pp. 1059-1083.
    • (2007) European Journal of Marketing , vol.42 , Issue.9-10 , pp. 1059-1083
    • Ozuem, W.1    Howell, K.E.2    Lancaster, G.3
  • 80
    • 33748982234 scopus 로고    scopus 로고
    • The internet, consumer empowerment and marketing strategies
    • Piers, G.D., Stanton, J. & Rita, P. (2006) The internet, consumer empowerment and marketing strategies. European Journal of Marketing, 40, 9/10, pp. 936-949.
    • (2006) European Journal of Marketing , vol.40 , Issue.9-10 , pp. 936-949
    • Piers, G.D.1    Stanton, J.2    Rita, P.3
  • 81
    • 44249105909 scopus 로고    scopus 로고
    • The attractiveness and connectedness of ruthless brands: The role of trust
    • Power, J. & Whelan, S. (2006) The attractiveness and connectedness of ruthless brands: the role of trust. European Journal of Marketing, 42, 5/6, pp. 586-602.
    • (2006) European Journal of Marketing , vol.42 , Issue.5-6 , pp. 586-602
    • Power, J.1    Whelan, S.2
  • 83
    • 34249866886 scopus 로고    scopus 로고
    • The web of insights: The art and practice of webnography
    • Puri, A. (2007) The web of insights: the art and practice of webnography. International Journal of Market Research, 49, pp. 387-408.
    • (2007) International Journal of Market Research , vol.49 , pp. 387-408
    • Puri, A.1
  • 84
    • 42349086578 scopus 로고    scopus 로고
    • MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites
    • Raacke, J. & Bonds-Raacke, J. (2008) MySpace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites. CyberPsychology and Behavior, 11, 2, pp. 169-174.
    • (2008) CyberPsychology and Behavior , vol.11 , Issue.2 , pp. 169-174
    • Raacke, J.1    Bonds-Raacke, J.2
  • 86
    • 0012703766 scopus 로고
    • The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit
    • Richins, M.L. & Root-Shaffer, T. (1988) The role of involvement and opinion leadership in consumer word-of-mouth: an implicit model made explicit. Advances in Consumer Research, 15, pp. 32-36.
    • (1988) Advances In Consumer Research , vol.15 , pp. 32-36
    • Richins, M.L.1    Root-Shaffer, T.2
  • 87
    • 19744372188 scopus 로고    scopus 로고
    • Validity and reliability tests in case study research: A literature review with 'hands-on' applications for each research phase
    • Riege, A.M. (2003) Validity and reliability tests in case study research: a literature review with 'hands-on' applications for each research phase. Qualitative Market Research: An International Journal, 6, 2, pp. 75-86.
    • (2003) Qualitative Market Research: An International Journal , vol.6 , Issue.2 , pp. 75-86
    • Riege, A.M.1
  • 89
    • 77950227850 scopus 로고    scopus 로고
    • Production, consumption, prosumption: The nature of capitalism in the age of the digital 'prosumer'
    • Ritzer, G. & Jurgenson, N. (2010) Production, consumption, prosumption: the nature of capitalism in the age of the digital 'prosumer'. George Journal of Consumer Culture, 10, 13, pp. 13-36.
    • (2010) George Journal of Consumer Culture , vol.10 , Issue.13 , pp. 13-36
    • Ritzer, G.1    Jurgenson, N.2
  • 90
    • 0012179389 scopus 로고    scopus 로고
    • Virtual internet communities and commercial success: Individual and community-level theory grounded in the atypical case of TimeZone.com
    • Rothaermel, R.T. & Sugiyama, S. (2001) Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com. Journal of Management, 27, 3, pp. 297-312.
    • (2001) Journal of Management , vol.27 , Issue.3 , pp. 297-312
    • Rothaermel, R.T.1    Sugiyama, S.2
  • 91
    • 77649160482 scopus 로고    scopus 로고
    • Source perceptions and the persuasiveness of internet word-of-mouth communication
    • In: G. Menon & A.R. Rao
    • Schlosser, A.E. (2005) Source perceptions and the persuasiveness of internet word-of-mouth communication. In: G. Menon & A.R. Rao (eds) Advances in Consumer Research, 32, 1, pp. 202-203.
    • (2005) Advances In Consumer Research , vol.32 , Issue.1 , pp. 202-203
    • Schlosser, A.E.1
  • 92
    • 36549026986 scopus 로고    scopus 로고
    • Why are you telling me this? An examination into negative consumer reviews on the web
    • Sen, S. & Lerman, D. (2007) Why are you telling me this? An examination into negative consumer reviews on the web. Journal of Interactive Marketing, 21, 4, pp. 76-94.
    • (2007) Journal of Interactive Marketing , vol.21 , Issue.4 , pp. 76-94
    • Sen, S.1    Lerman, D.2
  • 94
    • 33748955582 scopus 로고    scopus 로고
    • Consumption as voting: An exploration of consumer empowerment
    • Shaw, D., Newholm, T. & Dickinson, R. (2006) Consumption as voting: an exploration of consumer empowerment. European Journal of Marketing, 40, 9/10, pp. 1049-1067.
    • (2006) European Journal of Marketing , vol.40 , Issue.9-10 , pp. 1049-1067
    • Shaw, D.1    Newholm, T.2    Dickinson, R.3
  • 96
    • 41649102618 scopus 로고    scopus 로고
    • Marketing to postmodern consumers: Introducing the internet chameleon
    • Simmons, G. (2008) Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42, 3/4, pp. 299-310.
    • (2008) European Journal of Marketing , vol.42 , Issue.3-4 , pp. 299-310
    • Simmons, G.1
  • 97
    • 56149095900 scopus 로고    scopus 로고
    • Reconsidering models of influence: The relationship between consumer social networks and word-of-mouth effectiveness
    • Smith, T., Coyle, J.R., Lightfoot, E. & Scott, A. (2007) Reconsidering models of influence: the relationship between consumer social networks and word-of-mouth effectiveness. Journal of Advertising Research, 47, 4, pp. 387-397.
    • (2007) Journal of Advertising Research , vol.47 , Issue.4 , pp. 387-397
    • Smith, T.1    Coyle, J.R.2    Lightfoot, E.3    Scott, A.4
  • 99
    • 1142295927 scopus 로고    scopus 로고
    • Using new media for customer interaction: A challenge for relationship marketing
    • In T. Hennig-Thurau & U. Hansen, Berlin: Springer
    • Stauss, B. (2000) Using new media for customer interaction: a challenge for relationship marketing. In T. Hennig-Thurau & U. Hansen (eds) Relationship Marketing. Berlin: Springer, pp. 233-253.
    • (2000) Relationship Marketing , pp. 233-253
    • Stauss, B.1
  • 102
    • 33750002969 scopus 로고    scopus 로고
    • Online word-of-mouth (or mouse): An exploration of its antecedents and consequences
    • Sun, T., Youn, S., Wu, G. & Kuntaraporn, M. (2006) Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11, 4, pp. 1104-1127.
    • (2006) Journal of Computer-Mediated Communication , vol.11 , Issue.4 , pp. 1104-1127
    • Sun, T.1    Youn, S.2    Wu, G.3    Kuntaraporn, M.4
  • 104
    • 41649110633 scopus 로고    scopus 로고
    • Factors influencing word of mouth effectiveness: Receiver perspectives
    • Sweeney, J., Soutar, G. & Mazzarol, T. (2008) Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42, pp. 344-364.
    • (2008) European Journal of Marketing , vol.42 , pp. 344-364
    • Sweeney, J.1    Soutar, G.2    Mazzarol, T.3
  • 107
  • 108
    • 84859977851 scopus 로고    scopus 로고
    • TrendWatching, Online at, accessed January 2009
    • TrendWatching (2006) GENERATION C(ASH). TrendWatch. Online at trendwatching.com/trends/pdf/2006_12_generationcash.pdf (accessed January 2009).
    • (2006) GENERATION C(ASH). TrendWatch
  • 109
    • 84859956160 scopus 로고    scopus 로고
    • TrendWatching, Online at, accessed September 2010
    • TrendWatching (2010) Trend Watch Report. Online at http://trendwatching.com/trend/com (accessed September 2010).
    • (2010) Trend Watch Report
  • 111
    • 77949526432 scopus 로고    scopus 로고
    • Social connectivity in America
    • Wang, H. & Wellman, B. (2010) Social connectivity in America. American Behavioural Scientist, 53, 8, pp. 1148-1169.
    • (2010) American Behavioural Scientist , vol.53 , Issue.8 , pp. 1148-1169
    • Wang, H.1    Wellman, B.2
  • 112
    • 0001419886 scopus 로고    scopus 로고
    • Virtual communities as communities
    • In: M. Smith & P. Kollock, New York: Routledge
    • Wellman, B. & Gulia, M. (1999) Virtual communities as communities. In: M. Smith & P. Kollock (eds) Communities in Cyberspace. New York: Routledge, pp. 167-194.
    • (1999) Communities In Cyberspace , pp. 167-194
    • Wellman, B.1    Gulia, M.2
  • 113
    • 0038205684 scopus 로고
    • The web of word-of-mouth
    • Whyte, W.H., Jr (1954) The web of word-of-mouth. Fortune, 1, pp. 140-143.
    • (1954) Fortune , vol.1 , pp. 140-143
    • Whyte Jr., W.H.1
  • 114
  • 115
    • 84859977850 scopus 로고    scopus 로고
    • The influence of user-generated content on traveller behaviour: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings
    • Yea, Q., Law, R., Gu, B. & Chen, W. (2010) The influence of user-generated content on traveller behaviour: an empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behaviour, 4, 14.
    • (2010) Computers In Human Behaviour , vol.4 , pp. 14
    • Yea, Q.1    Law, R.2    Gu, B.3    Chen, W.4
  • 117
    • 77954534605 scopus 로고    scopus 로고
    • The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews
    • December
    • Zhanga, Z., Yea, Q., Law, R. & Lia, Y. (2010) The impact of e-word-of-mouth on the online popularity of restaurants: a comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29, 4, December, pp. 694-700.
    • (2010) International Journal of Hospitality Management , vol.29 , Issue.4 , pp. 694-700
    • Zhanga, Z.1    Yea, Q.2    Law, R.3    Lia, Y.4
  • 118
    • 77949527085 scopus 로고    scopus 로고
    • Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics
    • March
    • Zhu, F. & Zhang, X. (2010) Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics. American Marketing Association, 74, 2, March, pp. 133-148.
    • (2010) American Marketing Association , vol.74 , Issue.2 , pp. 133-148
    • Zhu, F.1    Zhang, X.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.