-
1
-
-
84898216655
-
Self-service privacy: User-centric privacy for network-centric identity
-
Alamo, J.M., Monjas, M.A., Yelmo, J.C., Miguel, B.S., Trapero, R. & Fernadez, A.M. (2010) Self-service privacy: user-centric privacy for network-centric identity. IFIP Advances in Information and Communication Technology, 321, pp. 17-31.
-
(2010)
IFIP Advances In Information and Communication Technology
, vol.321
, pp. 17-31
-
-
Alamo, J.M.1
Monjas, M.A.2
Yelmo, J.C.3
Miguel, B.S.4
Trapero, R.5
Fernadez, A.M.6
-
2
-
-
0001728801
-
Role of product-related conversations in diffusion of a new product
-
Arndt, J. (1967) Role of product-related conversations in diffusion of a new product. Journal of Marketing Research, 4, 3, pp. 291-295.
-
(1967)
Journal of Marketing Research
, vol.4
, Issue.3
, pp. 291-295
-
-
Arndt, J.1
-
3
-
-
68849132157
-
-
Oxford: Oxford University Press
-
Baron, N. (2008) Always On. Oxford: Oxford University Press.
-
(2008)
Always On
-
-
Baron, N.1
-
4
-
-
84859991600
-
Next generation society. Technological and legal issues. Lecture notes. Institute for Computer Sciences
-
Basson, A., Makhasi, Y. & Vuuren, D.V. (2010) Next generation society. Technological and legal issues. Lecture notes. Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 26, 9, pp. 386-396.
-
(2010)
Social Informatics and Telecommunications Engineering
, vol.26
, Issue.9
, pp. 386-396
-
-
Basson, A.1
Makhasi, Y.2
Vuuren, D.V.3
-
5
-
-
84859956163
-
-
BBC News UK, Online at, accessed 23 August
-
BBC News UK (2010) Orlando Figes to pay fake Amazon review damages. Online at http://www.bbc.co.uk/news/uk-10670407 (accessed 23 August 2010).
-
(2010)
Orlando Figes to Pay Fake Amazon Review Damages
-
-
-
6
-
-
61849095127
-
Harnessing the power of the oh-so-social web
-
Bernoff, J. & Li, C. (2008) Harnessing the power of the oh-so-social web. MIT Sloan Management Review, 49, 3, pp. 35-43.
-
(2008)
MIT Sloan Management Review
, vol.49
, Issue.3
, pp. 35-43
-
-
Bernoff, J.1
Li, C.2
-
7
-
-
0040756397
-
Internet forums as influential sources of information
-
Bickart, B. & Schindler, R.M. (2001) Internet forums as influential sources of information. Journal of Interactive Marketing, 15, 3, pp. 31-40.
-
(2001)
Journal of Interactive Marketing
, vol.15
, Issue.3
, pp. 31-40
-
-
Bickart, B.1
Schindler, R.M.2
-
8
-
-
22044456836
-
Virtual communities and social capital
-
Blanchard, A. & Horan T. (1998) Virtual communities and social capital. Social Science Computer Review, 16, 3, pp. 293-307.
-
(1998)
Social Science Computer Review
, vol.16
, Issue.3
, pp. 293-307
-
-
Blanchard, A.1
Horan, T.2
-
9
-
-
37249018138
-
Why youth (heart) social network sites: The role of networked publics in teenage social life
-
In: D. Buckingham (ed.), Cambridge, MA: MIT Press
-
Boyd, D. (2007) Why youth (heart) social network sites: the role of networked publics in teenage social life. In: D. Buckingham (ed.) MacArthur Foundation Series on Digital Learning - Youth, Identity, and Digital Media Volume. Cambridge, MA: MIT Press, pp.119-142.
-
(2007)
MacArthur Foundation Series On Digital Learning - Youth, Identity, and Digital Media Volume
, pp. 119-142
-
-
Boyd, D.1
-
10
-
-
77951044906
-
Consumer-generated versus marketer-generated websites in consumer decision-making
-
Bronner, F. & Hoog, R.D. (2010) Consumer-generated versus marketer-generated websites in consumer decision-making. International Journal of Market Research, 52, 2, pp. 231-248.
-
(2010)
International Journal of Market Research
, vol.52
, Issue.2
, pp. 231-248
-
-
Bronner, F.1
Hoog, R.D.2
-
11
-
-
33750024574
-
Word-of-mouth advertising in selling new product
-
Brooks, R.C. (1957) Word-of-mouth advertising in selling new product. Journal of Marketing, 22, pp. 154-161.
-
(1957)
Journal of Marketing
, vol.22
, pp. 154-161
-
-
Brooks, R.C.1
-
12
-
-
34548622644
-
Word of mouth communication within online communities: Conceptualizing the online social network
-
Brown, J., Broderick, A.J. & Lee, N. (2007) Word of mouth communication within online communities: conceptualizing the online social network. Journal of Interactive Marketing, 21, pp. 2-20.
-
(2007)
Journal of Interactive Marketing
, vol.21
, pp. 2-20
-
-
Brown, J.1
Broderick, A.J.2
Lee, N.3
-
13
-
-
84899124026
-
Word of mouth: Understanding and managing referral marketing
-
Buttle, F.A. (1998) Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6, 3, pp. 241-254.
-
(1998)
Journal of Strategic Marketing
, vol.6
, Issue.3
, pp. 241-254
-
-
Buttle, F.A.1
-
14
-
-
77952691758
-
Living the brand: Brand orientation in the business-to-business sector
-
Carsten, B. (2010) Living the brand: brand orientation in the business-to-business sector. European Journal of Marketing, 44, 5, pp. 653-671.
-
(2010)
European Journal of Marketing
, vol.44
, Issue.5
, pp. 653-671
-
-
Carsten, B.1
-
15
-
-
33947370151
-
-
Cambridge, MA: MIT Press
-
Castells, M., Fernandez-Ardevol, M., Qiu, J.L. & Sey, A. (2007) Mobile Communication and Society: A Global Perspective. Cambridge, MA: MIT Press.
-
(2007)
Mobile Communication and Society: A Global Perspective
-
-
Castells, M.1
Fernandez-Ardevol, M.2
Qiu, J.L.3
Sey, A.4
-
16
-
-
33748566804
-
The effect of word of mouth on sales: Online book reviews
-
Chevalier, J.A. & Mayzlin, D. (2006) The effect of word of mouth on sales: online book reviews. Journal of Marketing Research, 43, 3, pp. 345-354.
-
(2006)
Journal of Marketing Research
, vol.43
, Issue.3
, pp. 345-354
-
-
Chevalier, J.A.1
Mayzlin, D.2
-
19
-
-
0030548714
-
The kindness of strangers: The usefulness of electronic weak ties for technical advice
-
Constant, D., Spoull, D. & Kiesler, S. (1996) The kindness of strangers: the usefulness of electronic weak ties for technical advice. Organisational Studies, 7, 2, pp. 119-135.
-
(1996)
Organisational Studies
, vol.7
, Issue.2
, pp. 119-135
-
-
Constant, D.1
Spoull, D.2
Kiesler, S.3
-
20
-
-
33748953752
-
Brand community convenience products: New forms of customer empowerment - the case 'my Nutella the community'
-
Cova, B. & Pace, S. (2006) Brand community convenience products: new forms of customer empowerment - the case 'my Nutella the community'. European Journal of Marketing, 40, 9/10, pp. 1087-1105.
-
(2006)
European Journal of Marketing
, vol.40
, Issue.9-10
, pp. 1087-1105
-
-
Cova, B.1
Pace, S.2
-
21
-
-
34848840527
-
Viral marketing: New form of word-of-mouth through internet
-
Datta, P.R., Chowdhury, D.R. & Chakraborty, B.R. (2005) Viral marketing: new form of word-of-mouth through internet. Business Review, 3, 2.
-
(2005)
Business Review
, vol.3
, pp. 2
-
-
Datta, P.R.1
Chowdhury, D.R.2
Chakraborty, B.R.3
-
22
-
-
78649710947
-
Estimating aggregate consumer preferences from online product reviews
-
Decker, R. & Trusov, M. (2010) Estimating aggregate consumer preferences from online product reviews. International Journal of Research in Marketing, 27, 4, pp. 293-307.
-
(2010)
International Journal of Research In Marketing
, vol.27
, Issue.4
, pp. 293-307
-
-
Decker, R.1
Trusov, M.2
-
23
-
-
0242641140
-
The digitization of word-of-mouth: Promise and challenges of online feedback mechanisms
-
Dellarocas, C. (2003) The digitization of word-of-mouth: promise and challenges of online feedback mechanisms. Management Science, 49, pp. 1407-1424.
-
(2003)
Management Science
, vol.49
, pp. 1407-1424
-
-
Dellarocas, C.1
-
24
-
-
70350351387
-
E-consumer behaviour
-
Dennis, C., Merrilees, B., Jayawardhena, C. & Wright, L.T. (2009) E-consumer behaviour. European Journal of Marketing, 43, 9/10, pp.1121-1139.
-
(2009)
European Journal of Marketing
, vol.43
, Issue.9-10
, pp. 1121-1139
-
-
Dennis, C.1
Merrilees, B.2
Jayawardhena, C.3
Wright, L.T.4
-
25
-
-
0039013204
-
How word-of-mouth advertising works
-
November-December
-
Dichter, E. (1966) How word-of-mouth advertising works. Harvard Business Review, 44 (November-December), pp. 147-166.
-
(1966)
Harvard Business Review
, vol.44
, pp. 147-166
-
-
Dichter, E.1
-
26
-
-
14544287700
-
Controlled infection! Spreading the brand message through viral marketing
-
Dobele, A., Toleman, D. & Beverland, M. (2005) Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48, 2, pp. 143-149.
-
(2005)
Business Horizons
, vol.48
, Issue.2
, pp. 143-149
-
-
Dobele, A.1
Toleman, D.2
Beverland, M.3
-
28
-
-
49749143338
-
Measuring the impact of positive and negative word of mouth on brand purchase probability
-
East, R., Hammond, K. & Lomax, W. (2008) Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25, 3, pp. 215-224.
-
(2008)
International Journal of Research In Marketing
, vol.25
, Issue.3
, pp. 215-224
-
-
East, R.1
Hammond, K.2
Lomax, W.3
-
29
-
-
53149145725
-
How does Web 2.0 stretch traditional influencing patterns?
-
Eccleston, D. & Griseri, L. (2008) How does Web 2.0 stretch traditional influencing patterns? International Journal of Market Research, 50, 5, pp. 575-590.
-
(2008)
International Journal of Market Research
, vol.50
, Issue.5
, pp. 575-590
-
-
Eccleston, D.1
Griseri, L.2
-
30
-
-
34548532724
-
The nature of trust in brands: A psychosocial model
-
Elliot, R. & Yannopoulou, N. (2007) The nature of trust in brands: a psychosocial model. European Journal of Marketing, 41, 9/10, p. 988.
-
(2007)
European Journal of Marketing
, vol.41
, Issue.9-10
, pp. 988
-
-
Elliot, R.1
Yannopoulou, N.2
-
31
-
-
0002204593
-
Word-of-mouth communication by the innovator
-
Engel, J.F., Kegerreis, R., Blackwell, J. & Roger, D. (1969) Word-of-mouth communication by the innovator. Journal of Marketing, 33, pp. 15-19.
-
(1969)
Journal of Marketing
, vol.33
, pp. 15-19
-
-
Engel, J.F.1
Kegerreis, R.2
Blackwell, J.3
Roger, D.4
-
32
-
-
43049112817
-
Word of mouth and viral marketing: Taking the temperature of the hottest trends in marketing
-
Ferguson, R. (2008) Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing. Journal of Consumer Marketing, 25, 3, pp. 179-182.
-
(2008)
Journal of Consumer Marketing
, vol.25
, Issue.3
, pp. 179-182
-
-
Ferguson, R.1
-
35
-
-
56149101050
-
Finding the 'missing link': Advertising's impact on word of mouth, web searches, and site visits
-
Graham, J. & Havlena, W. (2007) Finding the 'missing link': advertising's impact on word of mouth, web searches, and site visits. Journal of Advertising Research, 47, 4, pp. 427-435.
-
(2007)
Journal of Advertising Research
, vol.47
, Issue.4
, pp. 427-435
-
-
Graham, J.1
Havlena, W.2
-
36
-
-
18844447753
-
Qualitative research in marketing: Road-map for a wilderness of complexity and unpredictability
-
Gummesson, E. (2005) Qualitative research in marketing: road-map for a wilderness of complexity and unpredictability. European Journal of Marketing, 39, 3/4, pp. 309-327.
-
(2005)
European Journal of Marketing
, vol.39
, Issue.3-4
, pp. 309-327
-
-
Gummesson, E.1
-
37
-
-
77952725664
-
Alternative explanations of online repurchasing behavioural intentions
-
Ha, H.Y., Muthlay, S.K. & Akamavi, R.K. (2010) Alternative explanations of online repurchasing behavioural intentions. European Journal of Marketing, 44, 6, pp. 874-904.
-
(2010)
European Journal of Marketing
, vol.44
, Issue.6
, pp. 874-904
-
-
Ha, H.Y.1
Muthlay, S.K.2
Akamavi, R.K.3
-
38
-
-
0002554838
-
Net gain: Expanding markets through virtual communities
-
Hagel, J.I. & Armstrong, A.G. (1997) Net gain: expanding markets through virtual communities. McKinsey Quarterly, 1, pp. 140-153.
-
(1997)
McKinsey Quarterly
, vol.1
, pp. 140-153
-
-
Hagel, J.I.1
Armstrong, A.G.2
-
39
-
-
36749090731
-
The ethical dilemmas and challenges of ethnographic research in electronic communities
-
Hair, N. & Clark, M. (2007) The ethical dilemmas and challenges of ethnographic research in electronic communities. International Journal of Market Research, 49, 6, pp. 781-800.
-
(2007)
International Journal of Market Research
, vol.49
, Issue.6
, pp. 781-800
-
-
Hair, N.1
Clark, M.2
-
42
-
-
69549098041
-
Key trends: The social context of online market research: An introduction to the sociability of social media WARC
-
Hardey, M. (2010) Key trends: the social context of online market research: an introduction to the sociability of social media WARC. International Journal of Market Research, 51, 4, pp. 562-564.
-
(2010)
International Journal of Market Research
, vol.51
, Issue.4
, pp. 562-564
-
-
Hardey, M.1
-
43
-
-
84859984849
-
To spin straw into gold? New lessons from consumer-generated content
-
Hardey, M. (2011a) To spin straw into gold? New lessons from consumer-generated content. International Journal of Market Research, 53, 1, pp. 13-15.
-
(2011)
International Journal of Market Research
, vol.53
, Issue.1
, pp. 13-15
-
-
Hardey, M.1
-
44
-
-
84859956586
-
Ubiquitous connectivity: User-generated data and the role of the researcher
-
In: S.N. Hesse-Biber (ed.), New York: Oxford University Press
-
Hardey, M. (2011b) Ubiquitous connectivity: user-generated data and the role of the researcher. In: S.N. Hesse-Biber (ed.) The Handbook of Emergent Technologies in Social Research. New York: Oxford University Press, pp. 111-132.
-
(2011)
The Handbook of Emergent Technologies In Social Research
, pp. 111-132
-
-
Hardey, M.1
-
45
-
-
77952698867
-
Marketplace footprints: Connecting marketing communication and corporate brands
-
Harlan, E.S. & Weinberger, M.G. (2010) Marketplace footprints: connecting marketing communication and corporate brands. European Journal of Marketing,44, 5, pp. 591-609.
-
(2010)
European Journal of Marketing
, vol.44
, Issue.5
, pp. 591-609
-
-
Harlan, E.S.1
Weinberger, M.G.2
-
46
-
-
33748965590
-
The internet, information and empowerment
-
Harrison, T., Waite, K. & Hunter, G.L. (2006) The internet, information and empowerment. European Journal of Marketing, 40, 9/10, pp. 972-993.
-
(2006)
European Journal of Marketing
, vol.40
, Issue.9-10
, pp. 972-993
-
-
Harrison, T.1
Waite, K.2
Hunter, G.L.3
-
47
-
-
1442312895
-
Electronic word-of-mouth: Motives for and consequences of reading customer articulation on the Internet
-
Hennig-Thurau, T. & Walsh, G. (2003) Electronic word-of-mouth: Motives for and consequences of reading customer articulation on the Internet. International Journal of Electronic Commerce, 8, 2, pp. 51-74.
-
(2003)
International Journal of Electronic Commerce
, vol.8
, Issue.2
, pp. 51-74
-
-
Hennig-Thurau, T.1
Walsh, G.2
-
48
-
-
2342475240
-
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet?
-
Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004) Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18, 1, pp. 38-52.
-
(2004)
Journal of Interactive Marketing
, vol.18
, Issue.1
, pp. 38-52
-
-
Hennig-Thurau, T.1
Gwinner, K.P.2
Walsh, G.3
Gremler, D.D.4
-
50
-
-
56149098714
-
The influence of eWOM on virtual consumer communities: Social capital, consumer learning, and behavioural outcomes
-
Hung, K.H. & Li, S.Y. (2007) The influence of eWOM on virtual consumer communities: social capital, consumer learning, and behavioural outcomes. Journal of Advertising Research, 47, 4, pp. 485-495.
-
(2007)
Journal of Advertising Research
, vol.47
, Issue.4
, pp. 485-495
-
-
Hung, K.H.1
Li, S.Y.2
-
51
-
-
70350417453
-
An empirical investigation into e-shopping excitement: Antecedents and effects
-
Jayawardhena, C. (2008) An empirical investigation into e-shopping excitement: antecedents and effects. European Journal of Marketing, 43, 9/10, pp. 1171-1187.
-
(2008)
European Journal of Marketing
, vol.43
, Issue.9-10
, pp. 1171-1187
-
-
Jayawardhena, C.1
-
52
-
-
70350417453
-
An empirical investigation into e-shopping excitement: Antecedents and effects
-
Jayawardhena, C. & Wright, L.T. (2009) An empirical investigation into e-shopping excitement: antecedents and effects. European Journal of Marketing, 43, 9/10, pp. 1121-1139.
-
(2009)
European Journal of Marketing
, vol.43
, Issue.9-10
, pp. 1121-1139
-
-
Jayawardhena, C.1
Wright, L.T.2
-
54
-
-
77956703196
-
Deconstructing TripAdvisor
-
June
-
Keates, N. (2007) Deconstructing TripAdvisor. Wall Street Journal, June 1, p. 4.
-
(2007)
Wall Street Journal
, vol.1
, pp. 4
-
-
Keates, N.1
-
55
-
-
38349001778
-
-
USA: Nicholas Brealey Publishing
-
Keen, A. (2007) The Cult of the Amateur. USA: Nicholas Brealey Publishing.
-
(2007)
The Cult of the Amateur
-
-
Keen, A.1
-
56
-
-
77950801779
-
-
Singapore: Ascilite
-
Kennedy, G., Dalagarno, B., Gray, K., Bennett, S., Maton, K., Krause, K.-L., Bishop, A. & Chang, R. (2007) The Net Generation are not Big Users of Web 2.0 Technologies: Preliminary Findings. Singapore: Ascilite.
-
(2007)
The Net Generation Are Not Big Users of Web 2.0 Technologies: Preliminary Findings
-
-
Kennedy, G.1
Dalagarno, B.2
Gray, K.3
Bennett, S.4
Maton, K.5
Krause, K.-L.6
Bishop, A.7
Chang, R.8
-
58
-
-
36249020892
-
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents
-
Kim, D.J., Ferrin, D.L. & Rao, R.H. (2008) A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems, 44, 2, pp. 544-564.
-
(2008)
Decision Support Systems
, vol.44
, Issue.2
, pp. 544-564
-
-
Kim, D.J.1
Ferrin, D.L.2
Rao, R.H.3
-
59
-
-
0001125266
-
E-tribalized marketing? The strategic implications of virtual communities of consumption
-
Kozinets, R.V. (1999) E-tribalized marketing? The strategic implications of virtual communities of consumption. European Management Journal, 17, 3, pp. 252-264.
-
(1999)
European Management Journal
, vol.17
, Issue.3
, pp. 252-264
-
-
Kozinets, R.V.1
-
60
-
-
0036003878
-
The field behind the screen: Using netnography for marketing research in online communities
-
Kozinets, R.V. (2002) The field behind the screen: using netnography for marketing research in online communities. Marketing Research, 39, 1, pp. 61-72.
-
(2002)
Marketing Research
, vol.39
, Issue.1
, pp. 61-72
-
-
Kozinets, R.V.1
-
62
-
-
34547427808
-
The past, present and future of observational research in marketing
-
Lee, N. & Broderick, A. (2007) The past, present and future of observational research in marketing. Qualitative Market Research: An International Journal, 10, 2, pp. 121-129.
-
(2007)
Qualitative Market Research: An International Journal
, vol.10
, Issue.2
, pp. 121-129
-
-
Lee, N.1
Broderick, A.2
-
63
-
-
38849145587
-
Electronic word-of-mouth in hospitality and tourism management
-
Litvin, S.W., Goldsmith, R.E. & Pan, B. (2008) Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29, 3, pp. 458-468.
-
(2008)
Tourism Management
, vol.29
, Issue.3
, pp. 458-468
-
-
Litvin, S.W.1
Goldsmith, R.E.2
Pan, B.3
-
66
-
-
0013337593
-
Understanding the online consumer: A typology of online relational norms and behaviour
-
Mathwick, C. (2002) Understanding the online consumer: a typology of online relational norms and behaviour. Journal of Interactive Marketing, 16, 1, pp. 40-55.
-
(2002)
Journal of Interactive Marketing
, vol.16
, Issue.1
, pp. 40-55
-
-
Mathwick, C.1
-
67
-
-
0002912140
-
Building stronger brands through online communities
-
McWilliam, G. (2000) Building stronger brands through online communities. Sloan Management Review, 41, 3, pp. 43-45.
-
(2000)
Sloan Management Review
, vol.41
, Issue.3
, pp. 43-45
-
-
McWilliam, G.1
-
70
-
-
62949141198
-
Exploring word-of-mouth influences on travel decisions: Friends and relatives vs other travellers
-
Murphy, L., Mascardo, G. & Benckendorff, P. (2007) Exploring word-of-mouth influences on travel decisions: friends and relatives vs other travellers. International Journal of Consumer Studies, 31, pp. 517-527.
-
(2007)
International Journal of Consumer Studies
, vol.31
, pp. 517-527
-
-
Murphy, L.1
Mascardo, G.2
Benckendorff, P.3
-
71
-
-
77953972225
-
ACT 2.0: The next generation of assistive consumer technology research
-
Murray, K.B., Liang, J. & Häubl, G. (2010) ACT 2.0: the next generation of assistive consumer technology research. Internet Research, 20, 3, pp. 232-254.
-
(2010)
Internet Research
, vol.20
, Issue.3
, pp. 232-254
-
-
Murray, K.B.1
Liang, J.2
Häubl, G.3
-
73
-
-
84859977852
-
Debunking six social media myths
-
12 February. Online at, accessed January 2010
-
Ochman, B. (2009) Debunking six social media myths. BusinessWeek, 12 February. Online at http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm (accessed January 2010).
-
(2009)
BusinessWeek
-
-
Ochman, B.1
-
75
-
-
77956680656
-
Managing a hotel's image on TripAdvisor. Hospitality
-
O'Connor, P. (2010) Managing a hotel's image on TripAdvisor. Hospitality, Marketing and Management, 19, 7, pp. 754-772.
-
(2010)
Marketing and Management
, vol.19
, Issue.7
, pp. 754-772
-
-
O'Connor, P.1
-
77
-
-
84859957395
-
-
Online at, accessed 29 August 2010
-
Owyang, J.K. (2009) Social media playtime is over. Forrester. Online at http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html (accessed 29 August 2010).
-
(2009)
Social Media Playtime is Over. Forrester
-
-
Owyang, J.K.1
-
78
-
-
51749102146
-
Communicating in the new interactive market-space
-
Ozuem, W., Howell, K.E & Lancaster, G (2007) Communicating in the new interactive market-space. European Journal of Marketing, 42, 9/10, pp. 1059-1083.
-
(2007)
European Journal of Marketing
, vol.42
, Issue.9-10
, pp. 1059-1083
-
-
Ozuem, W.1
Howell, K.E.2
Lancaster, G.3
-
80
-
-
33748982234
-
The internet, consumer empowerment and marketing strategies
-
Piers, G.D., Stanton, J. & Rita, P. (2006) The internet, consumer empowerment and marketing strategies. European Journal of Marketing, 40, 9/10, pp. 936-949.
-
(2006)
European Journal of Marketing
, vol.40
, Issue.9-10
, pp. 936-949
-
-
Piers, G.D.1
Stanton, J.2
Rita, P.3
-
81
-
-
44249105909
-
The attractiveness and connectedness of ruthless brands: The role of trust
-
Power, J. & Whelan, S. (2006) The attractiveness and connectedness of ruthless brands: the role of trust. European Journal of Marketing, 42, 5/6, pp. 586-602.
-
(2006)
European Journal of Marketing
, vol.42
, Issue.5-6
, pp. 586-602
-
-
Power, J.1
Whelan, S.2
-
83
-
-
34249866886
-
The web of insights: The art and practice of webnography
-
Puri, A. (2007) The web of insights: the art and practice of webnography. International Journal of Market Research, 49, pp. 387-408.
-
(2007)
International Journal of Market Research
, vol.49
, pp. 387-408
-
-
Puri, A.1
-
84
-
-
42349086578
-
MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites
-
Raacke, J. & Bonds-Raacke, J. (2008) MySpace and Facebook: applying the uses and gratifications theory to exploring friend-networking sites. CyberPsychology and Behavior, 11, 2, pp. 169-174.
-
(2008)
CyberPsychology and Behavior
, vol.11
, Issue.2
, pp. 169-174
-
-
Raacke, J.1
Bonds-Raacke, J.2
-
86
-
-
0012703766
-
The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit
-
Richins, M.L. & Root-Shaffer, T. (1988) The role of involvement and opinion leadership in consumer word-of-mouth: an implicit model made explicit. Advances in Consumer Research, 15, pp. 32-36.
-
(1988)
Advances In Consumer Research
, vol.15
, pp. 32-36
-
-
Richins, M.L.1
Root-Shaffer, T.2
-
87
-
-
19744372188
-
Validity and reliability tests in case study research: A literature review with 'hands-on' applications for each research phase
-
Riege, A.M. (2003) Validity and reliability tests in case study research: a literature review with 'hands-on' applications for each research phase. Qualitative Market Research: An International Journal, 6, 2, pp. 75-86.
-
(2003)
Qualitative Market Research: An International Journal
, vol.6
, Issue.2
, pp. 75-86
-
-
Riege, A.M.1
-
89
-
-
77950227850
-
Production, consumption, prosumption: The nature of capitalism in the age of the digital 'prosumer'
-
Ritzer, G. & Jurgenson, N. (2010) Production, consumption, prosumption: the nature of capitalism in the age of the digital 'prosumer'. George Journal of Consumer Culture, 10, 13, pp. 13-36.
-
(2010)
George Journal of Consumer Culture
, vol.10
, Issue.13
, pp. 13-36
-
-
Ritzer, G.1
Jurgenson, N.2
-
90
-
-
0012179389
-
Virtual internet communities and commercial success: Individual and community-level theory grounded in the atypical case of TimeZone.com
-
Rothaermel, R.T. & Sugiyama, S. (2001) Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com. Journal of Management, 27, 3, pp. 297-312.
-
(2001)
Journal of Management
, vol.27
, Issue.3
, pp. 297-312
-
-
Rothaermel, R.T.1
Sugiyama, S.2
-
91
-
-
77649160482
-
Source perceptions and the persuasiveness of internet word-of-mouth communication
-
In: G. Menon & A.R. Rao
-
Schlosser, A.E. (2005) Source perceptions and the persuasiveness of internet word-of-mouth communication. In: G. Menon & A.R. Rao (eds) Advances in Consumer Research, 32, 1, pp. 202-203.
-
(2005)
Advances In Consumer Research
, vol.32
, Issue.1
, pp. 202-203
-
-
Schlosser, A.E.1
-
92
-
-
36549026986
-
Why are you telling me this? An examination into negative consumer reviews on the web
-
Sen, S. & Lerman, D. (2007) Why are you telling me this? An examination into negative consumer reviews on the web. Journal of Interactive Marketing, 21, 4, pp. 76-94.
-
(2007)
Journal of Interactive Marketing
, vol.21
, Issue.4
, pp. 76-94
-
-
Sen, S.1
Lerman, D.2
-
93
-
-
0035593391
-
-
April
-
Shah, D.V., Kwak, N. & Holbert, R.L. (2001) Connecting and disconnecting with civic life: patterns of internet use and the production of social capital. Political Communication, 18, 2/1, April, pp. 141-162.
-
(2001)
Connecting and Disconnecting With Civic Life: Patterns of Internet Use and The Production of Social Capital. Political Communication
, vol.18
, Issue.1-2
, pp. 141-162
-
-
Shah, D.V.1
Kwak, N.2
Holbert, R.L.3
-
94
-
-
33748955582
-
Consumption as voting: An exploration of consumer empowerment
-
Shaw, D., Newholm, T. & Dickinson, R. (2006) Consumption as voting: an exploration of consumer empowerment. European Journal of Marketing, 40, 9/10, pp. 1049-1067.
-
(2006)
European Journal of Marketing
, vol.40
, Issue.9-10
, pp. 1049-1067
-
-
Shaw, D.1
Newholm, T.2
Dickinson, R.3
-
96
-
-
41649102618
-
Marketing to postmodern consumers: Introducing the internet chameleon
-
Simmons, G. (2008) Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42, 3/4, pp. 299-310.
-
(2008)
European Journal of Marketing
, vol.42
, Issue.3-4
, pp. 299-310
-
-
Simmons, G.1
-
97
-
-
56149095900
-
Reconsidering models of influence: The relationship between consumer social networks and word-of-mouth effectiveness
-
Smith, T., Coyle, J.R., Lightfoot, E. & Scott, A. (2007) Reconsidering models of influence: the relationship between consumer social networks and word-of-mouth effectiveness. Journal of Advertising Research, 47, 4, pp. 387-397.
-
(2007)
Journal of Advertising Research
, vol.47
, Issue.4
, pp. 387-397
-
-
Smith, T.1
Coyle, J.R.2
Lightfoot, E.3
Scott, A.4
-
98
-
-
1942537611
-
-
London: Cabinet Office
-
Spencer, L., Ritchie, J., Lewis, J. & Dillon, L. (2003) Quality in Qualitative Evaluation: A Framework for Assessing Research Evidence. London: Cabinet Office.
-
(2003)
Quality In Qualitative Evaluation: A Framework For Assessing Research Evidence
-
-
Spencer, L.1
Ritchie, J.2
Lewis, J.3
Dillon, L.4
-
99
-
-
1142295927
-
Using new media for customer interaction: A challenge for relationship marketing
-
In T. Hennig-Thurau & U. Hansen, Berlin: Springer
-
Stauss, B. (2000) Using new media for customer interaction: a challenge for relationship marketing. In T. Hennig-Thurau & U. Hansen (eds) Relationship Marketing. Berlin: Springer, pp. 233-253.
-
(2000)
Relationship Marketing
, pp. 233-253
-
-
Stauss, B.1
-
102
-
-
33750002969
-
Online word-of-mouth (or mouse): An exploration of its antecedents and consequences
-
Sun, T., Youn, S., Wu, G. & Kuntaraporn, M. (2006) Online word-of-mouth (or mouse): an exploration of its antecedents and consequences. Journal of Computer-Mediated Communication, 11, 4, pp. 1104-1127.
-
(2006)
Journal of Computer-Mediated Communication
, vol.11
, Issue.4
, pp. 1104-1127
-
-
Sun, T.1
Youn, S.2
Wu, G.3
Kuntaraporn, M.4
-
104
-
-
41649110633
-
Factors influencing word of mouth effectiveness: Receiver perspectives
-
Sweeney, J., Soutar, G. & Mazzarol, T. (2008) Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42, pp. 344-364.
-
(2008)
European Journal of Marketing
, vol.42
, pp. 344-364
-
-
Sweeney, J.1
Soutar, G.2
Mazzarol, T.3
-
107
-
-
84859977853
-
-
Online at, accessed December
-
TrendWatching (2004) Generation C. TrendWatch. Online at http://trendwatching.com/trends/GENERATION_C.htm (accessed December 2008).
-
(2008)
TrendWatching (2004) Generation C. TrendWatch
-
-
-
108
-
-
84859977851
-
-
TrendWatching, Online at, accessed January 2009
-
TrendWatching (2006) GENERATION C(ASH). TrendWatch. Online at trendwatching.com/trends/pdf/2006_12_generationcash.pdf (accessed January 2009).
-
(2006)
GENERATION C(ASH). TrendWatch
-
-
-
109
-
-
84859956160
-
-
TrendWatching, Online at, accessed September 2010
-
TrendWatching (2010) Trend Watch Report. Online at http://trendwatching.com/trend/com (accessed September 2010).
-
(2010)
Trend Watch Report
-
-
-
110
-
-
0034541564
-
-
December
-
Wachter, R.M., Gupta, J.N.D. & Quaddus, M.A. (2000) IT take a village: virtual communities in support of education. International Journal of Information Management, 20, 6, December, pp. 473-489.
-
(2000)
IT Take a Village: Virtual Communities In Support of Education. International Journal of Information Management
, vol.20
, Issue.6
, pp. 473-489
-
-
Wachter, R.M.1
Gupta, J.N.D.2
Quaddus, M.A.3
-
111
-
-
77949526432
-
Social connectivity in America
-
Wang, H. & Wellman, B. (2010) Social connectivity in America. American Behavioural Scientist, 53, 8, pp. 1148-1169.
-
(2010)
American Behavioural Scientist
, vol.53
, Issue.8
, pp. 1148-1169
-
-
Wang, H.1
Wellman, B.2
-
112
-
-
0001419886
-
Virtual communities as communities
-
In: M. Smith & P. Kollock, New York: Routledge
-
Wellman, B. & Gulia, M. (1999) Virtual communities as communities. In: M. Smith & P. Kollock (eds) Communities in Cyberspace. New York: Routledge, pp. 167-194.
-
(1999)
Communities In Cyberspace
, pp. 167-194
-
-
Wellman, B.1
Gulia, M.2
-
113
-
-
0038205684
-
The web of word-of-mouth
-
Whyte, W.H., Jr (1954) The web of word-of-mouth. Fortune, 1, pp. 140-143.
-
(1954)
Fortune
, vol.1
, pp. 140-143
-
-
Whyte Jr., W.H.1
-
114
-
-
55549145746
-
The impact of online user reviews on hotel room sales
-
Ye, Q., Law, R. & Gu, B. (2009) The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28, 1, pp. 180-182.
-
(2009)
International Journal of Hospitality Management
, vol.28
, Issue.1
, pp. 180-182
-
-
Ye, Q.1
Law, R.2
Gu, B.3
-
115
-
-
84859977850
-
The influence of user-generated content on traveller behaviour: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings
-
Yea, Q., Law, R., Gu, B. & Chen, W. (2010) The influence of user-generated content on traveller behaviour: an empirical investigation on the effects of e-word-of-mouth to hotel online bookings. Computers in Human Behaviour, 4, 14.
-
(2010)
Computers In Human Behaviour
, vol.4
, pp. 14
-
-
Yea, Q.1
Law, R.2
Gu, B.3
Chen, W.4
-
117
-
-
77954534605
-
The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews
-
December
-
Zhanga, Z., Yea, Q., Law, R. & Lia, Y. (2010) The impact of e-word-of-mouth on the online popularity of restaurants: a comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29, 4, December, pp. 694-700.
-
(2010)
International Journal of Hospitality Management
, vol.29
, Issue.4
, pp. 694-700
-
-
Zhanga, Z.1
Yea, Q.2
Law, R.3
Lia, Y.4
-
118
-
-
77949527085
-
Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics
-
March
-
Zhu, F. & Zhang, X. (2010) Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics. American Marketing Association, 74, 2, March, pp. 133-148.
-
(2010)
American Marketing Association
, vol.74
, Issue.2
, pp. 133-148
-
-
Zhu, F.1
Zhang, X.2
|