Finding the "missing link": Advertising's impact on word of mouth, web searches and site visits

Journal of Advertising Research

Volumn 47, Issue 4, 2007, Pages 427-435

  Graham, Jeffrey ^a   Havlena, William ^b  

^a New York Times   (United States)

^b Dynamic Logic

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EID: 56149101050     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070444     Document Type: Article

References (11)

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4. Godin, Seth. Unleashing the Idea Virus. New York: Hyperion, 2001.
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8. Nyilasy, Greg. "Word of Mouth: What We Really Know-and What We Don't." In Connected Marketing: The Viral, Buzz and Word of Mouth Revolution, Justin Klrby and Paul Marsden, eds. New York: Elsevier, 2006.
9. Reichheld, Frederick F. "The One Number You Need to Grow." Harvard Business Review, December 1, 2003.
10. Silverman, George. The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. New York: AMACOM Books, 2001.
11. Tarde, Gabriel. "L'Opinion et la Foule." Revue de Paris, 1898. Collected in Gabriel Tarde: On Communication and Social Influence, Terry N. Clark, ed. Chicago, IL: University of Chicago Press, 1969.