Word of mouth: Understanding and managing referral marketing

Journal of Strategic Marketing

Volumn 6, Issue 3, 1998, Pages 241-254

  Buttle, Francis A ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Referral marketing; Relationship marketing; Word of mouth

Indexed keywords

EID: 84899124026     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346658     Document Type: Article

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