Estimating aggregate consumer preferences from online product reviews

International Journal of Research in Marketing

Volumn 27, Issue 4, 2010, Pages 293-307

  Decker, Reinhold ^a   Trusov, Michael ^b  

^a BIELEFELD UNIVERSITY   (Germany)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

Consumer behavior; Electronic commerce and internet marketing; Market analysis and response; Preference analysis; Product management; User generated content

Indexed keywords

EID: 78649710947     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.09.001     Document Type: Article

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