The past, present and future of observational research in marketing

Qualitative Market Research: An International Journal

Volumn 10, Issue 2, 2007, Pages 121-129

  Lee, Nick ^a   Broderick, Amanda J ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Market research; Qualitative methods; Research

Indexed keywords

EID: 34547427808     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710740790     Document Type: Article

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