Controlled infection! Spreading the brand message through viral marketing

Business Horizons

Volumn 48, Issue 2, 2005, Pages 143-149

  Dobele, Angela ^a   Toleman, David ^b   Beverland, Michael ^b,c  

^a CENTRAL QUEENSLAND UNIVERSITY   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Electronic communication; Marketing

Indexed keywords

EID: 14544287700     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2004.10.011     Document Type: Article

References (7)

1. American International Automobile Dealers. (2004, July 17). Honda. Retrieved August 12, 2004 from www.aiada.org/article.asp?id=20289.
2. R. Dye The buzz on buzz Harvard Business Review 78 6 2000 139-146
3. Honda. (2004, April 8). Dramatic first quarter success puts company on course for 90,000 sales. Retrieved August 12, 2004 from www.honda.co.uk/news/honda/20040408.html.
4. P. Huck (2003, November) SMS critique: All publicity isn't necessarily good publicity Australian Financial Review Magazine 15 2003 2-3
5. S. Johnson Emergence: The connected lives of ants, brains, cities and software 2001 Allen Lane/Penguin London
6. E. Rosen The anatomy of buzz: Creating word-of-mouth marketing 2001 Harper Collins London
7. The Numbers. (2004, August 1). A.I.: Artificial Intelligence. Retrieved August 8, 2003 from www.the-numbers.com/movies/2001/ARTIF.html.