Communicating in the new interactive marketspace

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 1059-1083

  Ozuem, Wilson ^a   Howell, Kerry E ^b   Lancaster, Geoff ^c  

^a Holborn College   (United Kingdom)

^b UNIVERSITY OF PLYMOUTH   (United Kingdom)

^c London School of Commerce   (United Kingdom)

Author keywords

Internet; Marketing communications; Marketing information

Indexed keywords

EID: 51749102146     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891145     Document Type: Article

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