Political Advertising as Political Marketing: A Retro-Forward Perspective

Journal of Political Marketing

Volumn 11, Issue 1-2, 2012, Pages 29-53

  Kaid, Lynda Lee ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

electronic political advertising; international political advertising; issue advocacy advertising; political advertising; political advertising methodologies

Indexed keywords

EID: 84859480857     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377857.2012.642731     Document Type: Article

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