Intimacy appeals in Israeli televised political advertising

Political Communication

Volumn 25, Issue 3, 2008, Pages 249-268

  Marmor Lavie, Galit ^a   Weimann, Gabriel ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF HAIFA   (Israel)

Author keywords

Campaigns; Emotional appeals; Intimacy appeals; Para social theory; Political advertising

Indexed keywords

EID: 48849088730     PISSN: 10584609     EISSN: 10917675     Source Type: Journal    
DOI: 10.1080/10584600802197327     Document Type: Article

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