Invitations for Partisan identification: Attempts to court Latino voters through televised Latino- oriented political advertisements, 1984-2000

Journal of Communication

Volumn 54, Issue 1, 2004, Pages 38-54

  Connaughton, Stacey L ^a   Jarvis, Sharon E ^b  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; ETHNIC MINORITY; LATINO PEOPLE; VOTING BEHAVIOR;

NORTH AMERICA; UNITED STATES;

EID: 1642487738     PISSN: 00219916     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2004.tb02612.x     Document Type: Article

References (44)

1. Aldrich, J. H. (1995). Why parties? The origin and transformation of political parties in America. Chicago: University of Chicago Press.
2. Ansolabehere, S. D., & Iyengar, S. (1995), Going negative: How political advertisements shrink and polarize the electorate. New York: Free Press.
3. Benoit, W. L. (2000). Comparing the Clinton and Dole advertising campaigns: Identification and division in 1996 presidential television spots. Communication Research Reports, 17, 39-48.
4. Benoit, W. L. (2001). The functional approach to presidential television spots: Acclaiming, attacking, defending 1952-2000. Communication Studies, 52, 109-126.
5. Benoit, W. L., Blaney, J. R., & Pier, P. M. (2000). Acclaiming, attacking and defending: A functional analysis of U.S. nominating convention keynote speeches. Political Communication, 17, 61-84.
6. Brischetto, R. R., & de la Garza, R. O. (1985). The Mexican American electorate: Political opinions and behavior across cultures in San Antonio (Mexican American electorate series, occasional paper No. 5). Austin: University of Texas, Center for Mexican American Studies.
7. Burke, K. (1969). A rhetoric of motives. Berkeley: University of California Press. (Originally published 1950)
8. Burke, K. (1972). Dramatism and development. Barre, MA: Clark University Press.
9. Burgoon, M., Pfau, M., & Birk, T. W. (1995). An inoculation theory explanation for the effects of corporate issue/advocacy advertising campaigns. Communication Research, 22, 485-505.
10. Bush adds Latin flavor to GOP. (2000, August 6). San Francisco Chronicle, pp. 6, Z1.
11. But where's the salsa? (2000, September 4). Newsweek, p. 24.
12. Campbell, A., Converse, P. E., Miller, M. E., & Stokes, D. E. (1960). The American voter. New York: Wiley.
13. Connaughton, S. L. (2002). Invitations for identification: An organizational communication analysis of the Democratic and Republican parties' attempts to court Latinos. Unpublished doctoral dissertation, University of Texas, Austin.
14. De la Garza, R. O., & DeSipio, L. (1999). Awash in the mainstream: Latino politics in the 1996 elections. Boulder, CO; Westview Press.
15. Democrats not working hard enough for Latino vote. (2000, August 30). Milwaukee Journal Sentinel, p. 10A.
16. DeSipio, L. (1996). Counting on the Latino vote: Latinos as a new electorate. Charlottesville: University of Virginia Press.
17. Devlin, L. P. (1986). An analysis of presidential television commercials, 1952-1984. In L. L. Kaid, D. Nimmo, & K. R. Sanders (Eds.), New perspectives on political advertising (pp, 21-54). Carbondale: Southern Illinois University Press.
18. Devlin, L. P. (1989). Contrasts in presidential campaign commercials of 1988. American Behavioral Scientist, 32, 389-414.
19. Fiorina, M. P. (1980). The decline of collective responsibility in American politics. Daedalus, 109, 25-45.
20. Fox, G. (1996). Hispanic nation: Culture, politics, and the constructing of identity. Toronto, Canada: Carol.
21. Garcia, F. C. (1997). Pursuing power: Latinos and the political system. Notre Dame, IN: University of Notre Dame Press.
22. GOP shows Spanish as rising language in politics. (2000, August 3). United Press International.
23. Graber, D. A. (1990). Seeing is remembering: How visuals contribute to learning from television news, Journal of Communication, 40(3), 134-155.
24. Griffin, M., & Kagan, S. (1996). Picturing culture in political spots: 1992 campaigns in Israel and the United States. Political Communication, 13, 43-61.
25. Hart, R. P. (2000). Campaign talk: Why elections are good for us. Princeton, NJ: Princeton University Press.
26. Hart, R. R, & Jarvis, S. E. (1999). We the people: The contours of lay political discourse. In M. McCombs & A. Reynolds (Eds.), The poll with a human face: The national issues convention experiment in political communication (pp. 59-84). Mahwah, NJ: Erlbaum.
27. Hero, R. E. (1992). Latinos and the U.S. political system: Two-tiered pluralism. Philadelphia: Temple University Press.
28. Jamieson, K. H., & Campbell, K. K. (1997). The interplay of influence: News, advertising, politics, and the mass media. Belmont, CA: Wadsworth.
29. Just, M., Crigler, A., & Buhr, T. (1999). Voice, substance, and cynicism in presidential campaign media. Political Communication, 16, 25-44.
30. Just, M., Crigler, A., & Wallach, L. (1990). Thirty seconds or thirty minutes: What viewers learn from spot advertisements and candidate debates Journal of Communication, 40(3), 120-132.
31. Kaid, L. L., & Johnston, A. (2001). Videostyle in presidential campaigns: Style and content of televised political advertising. Westport, CT: Praeger.
32. Kern, M. (1989). 30 second politics: Political advertising in the eighties, New York: Praeger.
33. Key, V. O., Jr. (1948). Politics, parties and pressure groups: New York: Crowell.
34. Mad grab for Latino votes. (2000, April 10). Business Week, p. 155.
35. The N factor: Latino voters can make the difference in battleground states. (2000, October 27). PR Newswire.
36. NALEO (1996). 1996 Latino election handbook. Los Angeles: NALEO.
37. Neuendorf, K. A, (2002), The content analysis guidebook. Thousand Oaks, CA: Sage.
38. Ostrom, M., & Thomma, S. (2000, July 24). Latinos open to cultural appeals. San Jose Mercury News, p. A1.
39. Patterson, T. E., & McClure, R. D. (1976). The unseeing eye: The myth of television power in national politics. New York: Putnam.
40. Pratt, M. G. (1998). To be or not to be: Central questions in organizational identification. In D. Whetten & P. Godfrey (Eds.), Identity in organizations: Developing theory through conversations (pp. 171-208). Thousand Oaks, CA: Sage.
41. Richardson, G. W., Jr (2001). Looking for meaning in all the wrong places: Why negative advertising is a suspect category. Journal of Communication, 51, 775-800.
42. Viroli, M. (1995). For love of country: An essay on patriotism and nationalism. Oxford, UK: Clarendon Press.
43. Waldren, H. (1998, November). "Representing" the people: An analysis of televised presidential advertising, 1976-1996. Paper presented at the annual conference of the National Communication Association, New York.
44. Wattenberg, M. (1998). The decline of American political parties, 1952-1996. Harvard, MA: Harvard University Press.