Should women emote? perceptual bias and opinion change in response to political ads for candidates of different genders

Political Communication

Volumn 14, Issue 1, 1997, Pages 49-69

  Hitchon, Jacqueline C ^a   Chang, Chingching ^a   Harris, Rhonda ^a  

^a NONE   (United States)

Author keywords

Emotional Tone; Female Candidates; Keywords Candidate Gender; Political Advertising; Social Desirability; Third person Effect

Indexed keywords

EID: 0039647012     PISSN: 10584609     EISSN: 10917675     Source Type: Journal    
DOI: 10.1080/105846097199533     Document Type: Article

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