Advertising and the image of politicians in evolving and established democracies: Comparative Study of the Polish and the U.S. Presidential Elections in 2000

Journal of Political Marketing

Volumn 4, Issue 2-3, 2005, Pages 19-44

  Kaid, Lynda Lee ^b   Falkowski, Andrzej ^a  

^a SWPS UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES   (Poland)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Constructivist and realist approaches; Emotion; Image; Political advertising; Voter behavior

Indexed keywords

EID: 34248040307     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v04n02_02     Document Type: Article

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