메뉴 건너뛰기




Volumn 31, Issue 1, 2002, Pages 27-35

Political advertising and information seeking: Comparing exposure via traditional and internet channels

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0040076600     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673658     Document Type: Article
Times cited : (75)

References (50)
  • 1
    • 0010708692 scopus 로고
    • Effects of Media, Communicator and Message Position on Attitude Change
    • Andreoli, V. and S. Worchel (1978), “Effects of Media, Communicator and Message Position on Attitude Change, ” Public Opinion Quarterly, 42, 59-70.
    • (1978) Public Opinion Quarterly , vol.42 , pp. 59-70
    • Andreoli, V.1    Worchel, S.2
  • 3
    • 0034380980 scopus 로고    scopus 로고
    • Patterns of Internet and Traditional News Media Use in a Networked Community
    • Althaus, S.L. and D. Tewksbury (2000), “Patterns of Internet and Traditional News Media Use in a Networked Community, ” Political Communication, 17, 21-45.
    • (2000) Political Communication , vol.17 , pp. 21-45
    • Althaus, S.L.1    Tewksbury, D.2
  • 4
    • 0039725991 scopus 로고    scopus 로고
    • Learning from the Web
    • March
    • Beato, G. (2000), “Learning from the Web, ” Business 2.0, (March), 328-334.
    • (2000) Business 2.0 , pp. 328-334
    • Beato, G.1
  • 5
    • 0031087017 scopus 로고    scopus 로고
    • Why Young Americans Hate Politics and What We Should Do About It
    • Bennett, S.E. (1997), “Why Young Americans Hate Politics and What We Should Do About It, ” PS, 30 (1), 47-53.
    • (1997) PS , vol.30 , Issue.1 , pp. 47-53
    • Bennett, S.E.1
  • 6
    • 0040853441 scopus 로고
    • Democratic Theory and Public Opinion
    • B. Berelson and M. Janowitz, eds., New York: The Free Press
    • Berelson, B. (1966), “Democratic Theory and Public Opinion, ” in Reader in Public Opinion and Communication, B. Berelson and M. Janowitz, eds., New York: The Free Press, 489-504.
    • (1966) Reader in Public Opinion and Communication , pp. 489-504
    • Berelson, B.1
  • 7
    • 0040615981 scopus 로고    scopus 로고
    • Bored to the Bone
    • November
    • “Bored to the Bone” (1996), Newsweek, (November 11), 38-42.
    • (1996) Newsweek , vol.11 , pp. 38-42
  • 8
    • 0031439225 scopus 로고    scopus 로고
    • Theories of Political Literacy
    • Cassel, C.A. and C.C. Lo (1997), ‘Theories of Political Literacy, ” Political Behavior, 19, 317-335.
    • (1997) Political Behavior , vol.19 , pp. 317-335
    • Cassel, C.A.1    Lo, C.C.2
  • 9
    • 84985097692 scopus 로고
    • Radio vs. TV: The Effects of the Medium
    • Cohen, A. (1976), “Radio vs. TV: The Effects of the Medium, ” Journal of Communication, 26, 29-35.
    • (1976) Journal of Communication , vol.26 , pp. 29-35
    • Cohen, A.1
  • 10
    • 0039133620 scopus 로고    scopus 로고
    • New Ways to Reach Voters and Influence Public Opinion on the Internet
    • Connell, M. (1997), “New Ways to Reach Voters and Influence Public Opinion on the Internet, ” Campaigns and Elections, 18 (8), 64-68.
    • (1997) Campaigns and Elections , vol.18 , Issue.8 , pp. 64-68
    • Connell, M.1
  • 12
    • 0039725990 scopus 로고    scopus 로고
    • The Coming Electronic Democracy: The Internet, Political Communication, and the Duties of Citizenship
    • November), Chicago
    • Cutbirth, C.W. and T. Coombs (1997), ‘The Coming Electronic Democracy: The Internet, Political Communication, and the Duties of Citizenship, ” paper presented at the National Communication Association Convention, (November), Chicago.
    • (1997) Paper Presented at the National Communication Association Convention
    • Cutbirth, C.W.1    Coombs, T.2
  • 14
    • 0031285367 scopus 로고    scopus 로고
    • Contrast in Presidential Campaign Commercials of 1996
    • Devlin, L.P. (1997), “Contrast in Presidential Campaign Commercials of 1996, ” American Behavioral Scientist, 40, 1058-1084
    • (1997) American Behavioral Scientist , vol.40 , pp. 1058-1084
    • Devlin, L.P.1
  • 15
    • 23044526091 scopus 로고    scopus 로고
    • Contrast in Presidential Campaign Commercials of 2000
    • Devlin, L.P. (2001), “Contrast in Presidential Campaign Commercials of 2000, ” American Behavioral Scientist, 44, 2338-2369.
    • (2001) American Behavioral Scientist , vol.44 , pp. 2338-2369
    • Devlin, L.P.1
  • 17
    • 0035624923 scopus 로고    scopus 로고
    • User Control and Structural Isomorphism or Disorientation and Cognitive Load? Learning from the Web Versus Print
    • Eveland, W.P. and S. Dunwoody (2001), “User Control and Structural Isomorphism or Disorientation and Cognitive Load? Learning from the Web Versus Print, ” Communication Research, 28, 48-78.
    • (2001) Communication Research , vol.28 , pp. 48-78
    • Eveland, W.P.1    Dunwoody, S.2
  • 19
    • 0031285372 scopus 로고    scopus 로고
    • The Internets World Wide Web and Political Accountability: New Media Coverage of the 1996 Presidential Debates, ”
    • Jacques, W.W. and S.C. Ratzan (1997), ‘The Internet’s World Wide Web and Political Accountability: New Media Coverage of the 1996 Presidential Debates, ” American Behavioral Scientist, 40, 1226-1237.
    • (1997) American Behavioral Scientist , vol.40 , pp. 1226-1237
    • Jacques, W.W.1    Ratzan, S.C.2
  • 20
    • 0003127025 scopus 로고    scopus 로고
    • Doing the Traditional Media Sidestep: Comparing the Effects of the Internet and Other Nontraditional Media with Traditional Media in the 1996 Presidential Campaign
    • Johnson, R.J., M.A. Braima, and J. Sothirajah (1999), “Doing the Traditional Media Sidestep: Comparing the Effects of the Internet and Other Nontraditional Media with Traditional Media in the 1996 Presidential Campaign, ” Journalism and Mass Communication Quarterly, 76, 99-123.
    • (1999) Journalism and Mass Communication Quarterly , vol.76 , pp. 99-123
    • Johnson, R.J.1    Braima, M.A.2    Sothirajah, J.3
  • 21
    • 0003291624 scopus 로고
    • Political Advertising
    • D. Nimmo and K. Sanders, eds., Beverly Hills, CA: Sage Publications
    • Kaid, L.L. (1981), “Political Advertising, ” in Handbook of Political Communication, D. Nimmo and K. Sanders, eds., Beverly Hills, CA: Sage Publications, 249-271.
    • (1981) Handbook of Political Communication , pp. 249-271
    • Kaid, L.L.1
  • 22
    • 0010095710 scopus 로고
    • Ethical Dimensions of Political Advertising
    • R. Denton, ed., New York: Praeger
    • Kaid, L.L. (1991), “Ethical Dimensions of Political Advertising, ” in Ethical Dimensions of Political Communication, R. Denton, ed., New York: Praeger, 145-169.
    • (1991) Ethical Dimensions of Political Communication , pp. 145-169
    • Kaid, L.L.1
  • 23
    • 0040317868 scopus 로고    scopus 로고
    • Political Advertising: A Summary of Research Findings
    • B. Newman, ed., Thousand Oaks, CA: Sage Publications
    • Kaid, L.L. (1999), “Political Advertising: A Summary of Research Findings, ” in The Handbook of Political Marketing, B. Newman, ed., Thousand Oaks, CA: Sage Publications, 423-438
    • (1999) The Handbook of Political Marketing , pp. 423-438
    • Kaid, L.L.1
  • 24
    • 0040191834 scopus 로고    scopus 로고
    • “Gender Differences in Response to Televised Political Broadcasts: A Multicountry Comparison
    • Kaid, L.L. and C. Holtz-Bacha (2000), “Gender Differences in Response to Televised Political Broadcasts: A Multicountry Comparison, ” Harvard Journal of International Press/Politics, 5 (2), 17-29.
    • (2000) Harvard Journal of International Press/Politics , vol.5 , Issue.2 , pp. 17-29
    • Kaid, L.L.1    Holtz-Bacha, C.2
  • 26
    • 0001986019 scopus 로고
    • The Debates in Light of Research: A Survey of Surveys
    • S. Kraus, ed., Bloomington, IN: Indiana University Press
    • Katz, E. and J. Feldman (1962), 'The Debates in Light of Research: A Survey of Surveys, ” in The Great Debates, S. Kraus, ed., Bloomington, IN: Indiana University Press, 173-223.
    • (1962) The Great Debates , pp. 173-223
    • Katz, E.1    Feldman, J.2
  • 27
    • 0031202645 scopus 로고    scopus 로고
    • Social Capita] and Citizen Interpretation of Political Ads, News, and Web Site Information in the 1996 Presidential Elections
    • Kern, M. (1997), “Social Capita] and Citizen Interpretation of Political Ads, News, and Web Site Information in the 1996 Presidential Elections, ” American Behavioral Scientist, 40, 1238-1249.
    • (1997) American Behavioral Scientist , vol.40 , pp. 1238-1249
    • Kern, M.1
  • 28
    • 0002053539 scopus 로고    scopus 로고
    • A Gender Gap Among Viewers?
    • P. Norris, ed., New York: Oxford University Press
    • Kern, M. and M. Just (1997), “A Gender Gap Among Viewers?” in Women, Media, and Politics, P. Norris, ed., New York: Oxford University Press, 99-112.
    • (1997) Women, Media, and Politics , pp. 99-112
    • Kern, M.1    Just, M.2
  • 30
    • 0004824456 scopus 로고    scopus 로고
    • Comparing the Effectiveness of the Web Site with Traditional Media
    • Leong, E.K.F., X. Huang, and P. J. Stanners (1998), “Comparing the Effectiveness of the Web Site with Traditional Media, ” Journal of Advertising Research, 38 (5), 44-52.
    • (1998) Journal of Advertising Research , vol.38 , Issue.5 , pp. 44-52
    • Leong, E.K.F.1    Huang, X.2    Stanners, P.J.3
  • 31
    • 0004042175 scopus 로고
    • rev. ed., Baltimore, MD: Johns Hopkins University Press
    • Lipset, S.M. and W. Schneider (1987), The Confidence Gap, rev. ed., Baltimore, MD: Johns Hopkins University Press.
    • (1987) The Confidence Gap
    • Lipset, S.M.1    Schneider, W.2
  • 32
    • 85066189573 scopus 로고    scopus 로고
    • Reaching Publics on the Web During the 1996 Presidential Campaign
    • McKeown, C.A. and K.D. Plowman (1999), “Reaching Publics on the Web During the 1996 Presidential Campaign, ” Journal of Public Relations Research, 11, 321-347.
    • (1999) Journal of Public Relations Research , vol.11 , pp. 321-347
    • McKeown, C.A.1    Plowman, K.D.2
  • 34
    • 0040911966 scopus 로고
    • The Third 1992 Presidential Debate: Channel and Commentary Effects
    • McKinnon, L.M., J.C. Tedesco, and L.L. Kaid (1993), “The Third 1992 Presidential Debate: Channel and Commentary Effects, ” Argumentation and Advocacy, 30 (Fall), 106-118.
    • (1993) Argumentation and Advocacy , vol.30 , pp. 106-118
    • McKinnon, L.M.1    Tedesco, J.C.2    Kaid, L.L.3
  • 37
    • 0040317863 scopus 로고    scopus 로고
    • Virtual Politics
    • July
    • Milbank, D. (1999), “Virtual Politics, ” The New Republic, (July 5), 22-27.
    • (1999) The New Republic , vol.5 , pp. 22-27
    • Milbank, D.1
  • 38
    • 0039725985 scopus 로고    scopus 로고
    • Angry Female Voters a Growing Force
    • January
    • Pearlstein, S. (1996), “Angry Female Voters a Growing Force, ” Washington Post, (January 30), A1-A5.
    • (1996) Washington Post , vol.30 , pp. A1-A5
    • Pearlstein, S.1
  • 40
    • 0039725998 scopus 로고    scopus 로고
    • Media and Participation: Breaking the Spiral of Disaffection
    • T.J. Johnson, C.E. Hays, and S.P. Hays, eds., Lanham, MD: Rowman and Littlefield
    • Pinkleton, B.E. and E.W. Austin (1998), “Media and Participation: Breaking the Spiral of Disaffection, ” in Engaging the Public: How the Government and Media Can Reinvigorate Democracy, T.J. Johnson, C.E. Hays, and S.P. Hays, eds., Lanham, MD: Rowman and Littlefield, 77-86.
    • (1998) Engaging the Public: How the Government and Media Can Reinvigorate Democracy , pp. 77-86
    • Pinkleton, B.E.1    Austin, E.W.2
  • 42
    • 0004163324 scopus 로고    scopus 로고
    • Computer file, Ann Arbor, MI: University of Michigan, Center for Political Studies (producer), Ann Arbor, MI: Interuniversity Consortium for Political and Social Research (distributor)
    • Rosenstone, S.J., D.R. Kinder, W.E. Miller, and The National Election Studies (1997), American National Election Study, 1996: Pre- and Post-Election Survey, computer file, Ann Arbor, MI: University of Michigan, Center for Political Studies (producer), Ann Arbor, MI: Interuniversity Consortium for Political and Social Research (distributor).
    • (1997) American National Election Study, 1996: Pre- and Post-Election Survey
    • Rosenstone, S.J.1    Kinder, D.R.2    Miller, W.E.3
  • 45
    • 0003499504 scopus 로고    scopus 로고
    • Englewood Cliffs, NJ: Prentice Hall
    • Schunk, D.H. (1996), Learning Theories, Englewood Cliffs, NJ: Prentice Hall.
    • (1996) Learning Theories
    • Schunk, D.H.1
  • 46
    • 0040317862 scopus 로고    scopus 로고
    • Should the 51% Solution Come with a Caution Label?
    • Shettel, H. (1996), “Should the 51% Solution Come with a Caution Label?” Visitor Behavior, 3, 1-5.
    • (1996) Visitor Behavior , vol.3 , pp. 1-5
    • Shettel, H.1
  • 49
    • 0038313129 scopus 로고
    • The Myth of Viewer-Lis-tener Disagreement in the First Kennedy-Nixon Debates
    • Vancil, D.L. and S.D. Pendell (1987), “The Myth of Viewer-Lis-tener Disagreement in the First Kennedy-Nixon Debates, ” Central States Speech Journal, 38, 16-27.
    • (1987) Central States Speech Journal , vol.38 , pp. 16-27
    • Vancil, D.L.1    Pendell, S.D.2
  • 50
    • 0040911967 scopus 로고    scopus 로고
    • Why Don’t Americans Trust the Government?
    • Kaiser Family Foundation/Harvard University Survey Project, Menlo Park, CA: Henry KaiserFamily Foundation
    • “Why Don’t Americans Trust the Government?” (1997), The Washington Post!Kaiser Family Foundation/Harvard University Survey Project, Menlo Park, CA: Henry KaiserFamily Foundation.
    • (1997) The Washington Post


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.