Web sponsorship and campaign effects: Assessing the difference between positive and negative web sites

Journal of Political Marketing

Volumn 9, Issue 4, 2010, Pages 314-329

  Wu, H Denis ^a   Dahmen, Nicole S ^b  

^a BOSTON UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Negative campaign; Political campaign; Sponsorship; Web campaign

Indexed keywords

EID: 78649528852     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377857.2010.522454     Document Type: Article

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