Exposing negative campaigning or enhancing advertising effects: An experimental study of adwatch effects on voters' evaluations of candidates and their ads

Journal of Applied Communication Research

Volumn 27, Issue 3, 1999, Pages 217-236

  McKinnon, Lori Melton ^a   Kaid, Lynda Lee ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033447528     PISSN: 00909882     EISSN: None     Source Type: Journal    
DOI: 10.1080/00909889909365537     Document Type: Article

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