What's in an endorsement? An analysis of web-based marketing in the 2004 presidential campaign

Journal of Political Marketing

Volumn 8, Issue 3, 2009, Pages 173-189

  Williams, Christine B ^a   Gulati, Girish J ^a   Foxman, Ellen R ^a  

^a BENTLEY UNIVERSITY   (United States)

Author keywords

Campaign Web sites; Candidate endorsements; Exchange principle; Presidential elections; Web based marketing

Indexed keywords

EID: 70449587257     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1080/15377850903048214     Document Type: Article

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