The reflection of cultural parameters on videostyles of televised political spots in the us and korea

Asian Journal of Communication

Volumn 17, Issue 1, 2007, Pages 58-77

  Tak, Jinyoung ^a   Lee Kaid, Lynda ^b   Khang, Hyoungkoo ^a  

^a University of Florida ^*

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Intercultural Communication; Korea; Political Advertising; Television; United States

Indexed keywords

EID: 85044880834     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292980601114570     Document Type: Article

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