A Functional Analysis of Presidential Direct Mail Advertising

Communication Studies

Volumn 56, Issue 3, 2005, Pages 203-225

  Benoit, William L ^a   Stein, Kevin A ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Brochures; Direct mail advertising; Functional theory; Incumbency; Outcome; Pamphlets; Political party; Presidential campaigns

Indexed keywords

EID: 85071211387     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970500181181     Document Type: Article

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