Radio advertising in American political campaigns: The persistence, importance, and effects of narrowcasting

American Politics Research

Volumn 34, Issue 4, 2006, Pages 451-478

  Overby, L Marvin ^a   Barth, Jay ^b  

^a UNIVERSITY OF MISSOURI   (United States)

^b HENDRIX COLLEGE   (United States)

Author keywords

Campaign advertising; Narrowcasting; Political campaigns; Political media; Radio

Indexed keywords

EID: 33744909884     PISSN: 1532673X     EISSN: 15523373     Source Type: Journal    
DOI: 10.1177/1532673X06288201     Document Type: Article

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