An aggregate examination of the backlash effect in political advertising: The case of the 1996 U.S. Senate race in minnesota

Journal of Advertising

Volumn 31, Issue 1, 2002, Pages 1-12

  Jasperson, Amy E ^a   Fan, David P ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF MINNESOTA MEDICAL SCHOOL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038892137     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673656     Document Type: Article

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