Online buying perceptions in Spain: Can gender make a difference?

Electronic Markets

Volumn 21, Issue 4, 2011, Pages 267-281

  Martín, Sonia San ^a   Jiménez, Nadia H ^b  

^a UNIVERSITY OF BURGOS   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE SAN LUIS POTOSÍ   (Mexico)

Author keywords

E commerce; Gender; Satisfaction; Signals; Trust

Indexed keywords

EID: 84856286549     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-011-0074-y     Document Type: Article

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