The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis

Asia Pacific Journal of Marketing and Logistics

Volumn 22, Issue 3, 2010, Pages 351-371

  Kassim, Norizan ^a   Asiah Abdullah, nor ^b  

^a QATAR UNIVERSITY   (Qatar)

^b MULTIMEDIA UNIVERSITY   (Malaysia)

Author keywords

Customer loyalty; Customer satisfaction; Electronic commerce; Malaysia; Qatar; SERVQUAL

Indexed keywords

EID: 84986172518     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851011062269     Document Type: Article

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