Customer loyalty to content-based Web sites: The case of an online health-care service

Journal of Services Marketing

Volumn 18, Issue 3, 2004, Pages 175-186

  Gummerus, Johanna ^a   Liljander, Veronica ^a   Pura, Minna ^a   Van Riel, Allard ^b  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b MAASTRICHT UNIVERSITY   (Netherlands)

Author keywords

Customer loyalty; Customer services quality; Health services; Internet; Trust

Indexed keywords

EID: 84992998213     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040410536486     Document Type: Article

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