The effects of sex role orientation on family purchase decision making in Malaysia

Journal of Consumer Marketing

Volumn 21, Issue 6, 2004, Pages 381-390

  Sidin, Samsinar Md ^a   Zawawi, Dahlia ^a   Yee, Wongfoong ^a   Busu, Ruhana ^a   Hamzah, Zalfa Laili ^a  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

Author keywords

Consumer behaviour; Decision making; Family roles; Malaysia; Purchasing; Sex and gender issues

Indexed keywords

EID: 8844285991     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410558654     Document Type: Article

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