The impact of uncertainty avoidance, social norms and innovativeness on trust and ease of use in electronic customer relationship management

Electronic Markets

Volumn 19, Issue 2-3, 2009, Pages 89-98

  Hwang, Yujong ^a  

^a DEPAUL UNIVERSITY   (United States)

Author keywords

ECRM; Online trust; Personal innovativeness in IT; Social norms; Uncertainty avoidance

Indexed keywords

EID: 77951861268     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-009-0007-1     Document Type: Article

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