Drivers of brand trust in internet retailing

Journal of Product and Brand Management

Volumn 19, Issue 4, 2010, Pages 250-260

  Ruparelia, Nimisha ^a   White, Lesley ^b   Hughes, Kate ^a  

^a MACQUARIE UNIVERSITY   (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Brands; Internet marketing; Retailing; Trust

Indexed keywords

EID: 77955059587     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011059577     Document Type: Article

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