Engendering trust in ecommerce: a study of genderbased concerns

Marketing Intelligence & Planning

Volumn 20, Issue 4, 2002, Pages 206-214

  Kolsaker, Ailsa ^a   Payne, Claire ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Business development; Consumer behaviour; Gender; Internet; Security; Trust

Indexed keywords

EID: 84986047293     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210431595     Document Type: Article

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