Reducing online privacy risk to facilitate e-service adoption: The influence of perceived ease of use and corporate credibility

Journal of Services Marketing

Volumn 24, Issue 3, 2010, Pages 219-229

  Featherman, Mauricio S ^a   Miyazaki, Anthony D ^b   Sprott, David E ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Banking; Internet; Privacy; Risk management

Indexed keywords

EID: 77952732010     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011040622     Document Type: Article

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