Attitudinal Correlates of Brand Commitment: An Empirical Study

Journal of Relationship Marketing

Volumn 1, Issue 2, 2002, Pages 57-75

  Wang, Guangping ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Brand commitment; Brand loyalty; Brand satisfaction; Brand trust; Brand person fit; Consumer brand relationship

Indexed keywords

EID: 85009560988     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1300/J366v01n02_04     Document Type: Article

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