Brand management perspectives in the twenty-first century

Qualitative Market Research

Volumn 14, Issue 2, 2011, Pages 188-206

  Herstein, Ram ^a   Zvilling, Moti ^a  

^a RUPPIN ACADEMIC CENTER   (Israel)

Author keywords

Brand management; Brands; Long term planning; Short term planning

Indexed keywords

EID: 79954536510     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751111120693     Document Type: Article

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