An exploration of men's brand relationships

Qualitative Market Research

Volumn 14, Issue 1, 2011, Pages 83-104

  Zayer, Linda Tuncay ^a   Neier, Stacy ^a  

^a LOYOLA UNIVERSITY CHICAGO   (United States)

Author keywords

Brands; Gender; Qualitative research; Relationship marketing; Retailing; Shopping

Indexed keywords

EID: 78651445062     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751111099337     Document Type: Article

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