Co-production and its effects on service innovation

Industrial Marketing Management

Volumn 40, Issue 8, 2011, Pages 1331-1346

  Chen, Ja Shen ^a   Tsou, Hung Tai ^b   Ching, Russell K H ^c  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b MINGDAO UNIVERSITY   (Taiwan)

^c CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Affective commitment; Co production; Innovation orientation; Partner expertise; Partner match; Service innovation

Indexed keywords

EID: 82955198499     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.03.001     Document Type: Article

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