The impact of network and environmental factors on service innovativeness

Journal of Services Marketing

Volumn 23, Issue 6, 2009, Pages 397-406

  Lee, Ruby P ^a   Ginn, Gregory O ^b   Naylor, Gillian ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

Author keywords

Health services; Marketing strategy; Non profit organizations; Services

Indexed keywords

EID: 70350315909     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040910988183     Document Type: Article

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