메뉴 건너뛰기




Volumn 8, Issue 3, 1999, Pages 318-338

Service typologies: A state of the art survey

Author keywords

Classification; Marketing; Operations management; Services

Indexed keywords


EID: 0000543114     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.1999.tb00311.x     Document Type: Article
Times cited : (184)

References (55)
  • 2
    • 0039772736 scopus 로고
    • A matrix approach to the classification of marketing goods and services
    • J. H. Donnelly and W. R. George (eds.), American Marketing Association, Chicago, IL
    • BELL, M. L. (1981), "A matrix approach to the classification of marketing goods and services" in Marketing of Services, J. H. Donnelly and W. R. George (eds.), American Marketing Association, Chicago, IL.
    • (1981) Marketing of Services
    • Bell, M.L.1
  • 4
    • 51249178826 scopus 로고
    • Development of a taxonomy of services to gain strategic marketing insights
    • BOWEN, J. (1990), "Development of a Taxonomy of Services to Gain Strategic Marketing Insights," Journal of the Academy of Marketing Science, 18, 1, 43-49.
    • (1990) Journal of the Academy of Marketing Science , vol.18 , Issue.1 , pp. 43-49
    • Bowen, J.1
  • 5
    • 84909882795 scopus 로고
    • A marketing contingency approach to service organizations
    • Venkatesan et al. (eds.), American Marketing Association, Chicago, IL
    • _ AND M. R. BOWERS (1986), "A Marketing Contingency Approach to Service Organizations," in Creativity in Services Marketing, Venkatesan et al. (eds.), American Marketing Association, Chicago, IL.
    • (1986) Creativity in Services Marketing
    • Bowers, M.R.1
  • 6
    • 0018040238 scopus 로고
    • Where does the customer fit in a service operation?
    • CHASE R. B. (1978), "Where Does the Customer Fit in a Service Operation?" Harvard Business Review, 56, 6, 137-142.
    • (1978) Harvard Business Review , vol.56 , Issue.6 , pp. 137-142
    • Chase, R.B.1
  • 7
    • 0039772735 scopus 로고
    • The customer contact model of organization design
    • _ AND D. A. TANSIK (1981), "The Customer Contact Model of Organization Design," Management Science, 29, 9, 1037-1050.
    • (1981) Management Science , vol.29 , Issue.9 , pp. 1037-1050
    • Tansik, D.A.1
  • 9
    • 0347190807 scopus 로고
    • American Marketing Association, Chicago, IL
    • Committee on Definitions, American Marketing Association (1960), Marketing Definitions, American Marketing Association, Chicago, IL.
    • (1960) Marketing Definitions
  • 12
    • 58149207463 scopus 로고
    • Tracking the evolution of the services marketing literature
    • FISK, R. P., S. W. BROWN, AND M. J. BITNER (1993), "Tracking the Evolution of the Services Marketing Literature," Journal of Retailing, 69, 1, 61-103.
    • (1993) Journal of Retailing , vol.69 , Issue.1 , pp. 61-103
    • Fisk, R.P.1    Brown, S.W.2    Bitner, M.J.3
  • 14
    • 0039772737 scopus 로고
    • Using consumers' roles to classify services
    • M. Venkatesan, D. M. Schmalensu, and C. Marshall (eds.), American Marketing Association, Chicago, IL
    • GOODWIN, C. (1986), "Using Consumers' Roles to Classify Services," in Creativity in Services Marketing: What's New, What Works, What's Developing, M. Venkatesan, D. M. Schmalensu, and C. Marshall (eds.), American Marketing Association, Chicago, IL.
    • (1986) Creativity in Services Marketing: What's New, What Works, What's Developing
    • Goodwin, C.1
  • 15
    • 0003349475 scopus 로고
    • The dramaturgy of service exchange: An analytical framework for services marketing
    • L. L. Berry et al. (eds.), American Marketing Association, Chicago, IL
    • GROVE, S. AND R. FISK (1983), "The Dramaturgy of Service Exchange: An Analytical Framework for Services Marketing," in Emerging Perspectives on Services Marketing, L. L. Berry et al. (eds.), American Marketing Association, Chicago, IL.
    • (1983) Emerging Perspectives on Services Marketing
    • Grove, S.1    Fisk, R.2
  • 16
    • 0002585105 scopus 로고
    • Taxonomic approaches to studying strategy: Some conceptual and methodological issues
    • HAMBRICK, D. C. (1984), "Taxonomic Approaches to Studying Strategy: Some Conceptual and Methodological Issues," Journal of Management, 10, 3, 27-41.
    • (1984) Journal of Management , vol.10 , Issue.3 , pp. 27-41
    • Hambrick, D.C.1
  • 19
    • 84983970667 scopus 로고
    • On goods and services
    • HILL, T. P. (1977), "On Goods and Services," Review of Income and Wealth, 23, 4, 315-338.
    • (1977) Review of Income and Wealth , vol.23 , Issue.4 , pp. 315-338
    • Hill, T.P.1
  • 20
    • 0002992084 scopus 로고
    • The case for redefining services
    • JUDD, R. C. (1964), "The case for redefining services" Journal of Marketing, 28, 1, 58-59.
    • (1964) Journal of Marketing , vol.28 , Issue.1 , pp. 58-59
    • Judd, R.C.1
  • 22
    • 0000573052 scopus 로고
    • Constructing an empirically derived measure for customer contact
    • KELLOGG, D. L. AND R. B. CHASE (1995), "Constructing an Empirically Derived Measure for Customer Contact," Management Science, 41, 11, 1734-1749.
    • (1995) Management Science , vol.41 , Issue.11 , pp. 1734-1749
    • Kellogg, D.L.1    Chase, R.B.2
  • 23
    • 0029489733 scopus 로고
    • A framework for strategic service management
    • _ AND W. NIE (1995), "A Framework for Strategic Service Management," Journal of Operations Management, 13, 4, 323-337.
    • (1995) Journal of Operations Management , vol.13 , Issue.4 , pp. 323-337
    • Nie, W.1
  • 26
    • 0001905581 scopus 로고
    • Production-line approach to service
    • LEVITT, T. (1972), "Production-Line Approach to Service," Harvard Business Review, 50, 5, 41-52.
    • (1972) Harvard Business Review , vol.50 , Issue.5 , pp. 41-52
    • Levitt, T.1
  • 27
    • 0010856216 scopus 로고
    • Towards a classification of services
    • C. W. Lamb and P. M. Dunne (eds.), American Marketing Association, Chicago, IL
    • LOVELOCK, C. H. (1980), "Towards a Classification of Services," in Theoretical Development in Marketing, C. W. Lamb and P. M. Dunne (eds.), American Marketing Association, Chicago, IL.
    • (1980) Theoretical Development in Marketing
    • Lovelock, C.H.1
  • 28
    • 0001836610 scopus 로고
    • Classifying services to gain strategic marketing insights
    • _ (1983), "Classifying Services to Gain Strategic Marketing Insights," Journal of Marketing, 47, 3, 9-20.
    • (1983) Journal of Marketing , vol.47 , Issue.3 , pp. 9-20
  • 29
    • 0000560436 scopus 로고
    • Look to consumers to increase productivity
    • _ AND R. F. YOUNG (1979), "Look to Consumers to Increase Productivity," Harvard Business Review, 57, 3, 168-178.
    • (1979) Harvard Business Review , vol.57 , Issue.3 , pp. 168-178
    • Young, R.F.1
  • 30
    • 0030538236 scopus 로고    scopus 로고
    • Developing global strategies for service businesses
    • _ AND G. S. YIP (1996), "Developing Global Strategies for Service Businesses," California Management Review, 38, 2, 64-86.
    • (1996) California Management Review , vol.38 , Issue.2 , pp. 64-86
    • Yip, G.S.1
  • 32
    • 0040347788 scopus 로고
    • Enhancing the customer contact model
    • MERSHA, T. (1990), "Enhancing the Customer Contact Model," Journal of Operations Management, 9, 3, 391-405.
    • (1990) Journal of Operations Management , vol.9 , Issue.3 , pp. 391-405
    • Mersha, T.1
  • 33
    • 0001588450 scopus 로고
    • Toward a core typology of service organizations
    • MILLS, P. K. AND N. MARGULIES (1980), "Toward a Core Typology of Service Organizations," Academy of Management Review, 5, 2, 255-265.
    • (1980) Academy of Management Review , vol.5 , Issue.2 , pp. 255-265
    • Mills, P.K.1    Margulies, N.2
  • 34
    • 84970156121 scopus 로고
    • A preliminary investigation into the influence of customer-firm interface on Information Processing and Task Activities in Service Organizations
    • _ AND T. TURK (1986), "A Preliminary Investigation into the Influence of Customer-Firm Interface on Information Processing and Task Activities in Service Organizations," Journal of Management, 12, 1, 91-104.
    • (1986) Journal of Management , vol.12 , Issue.1 , pp. 91-104
    • Turk, T.1
  • 36
    • 0002554586 scopus 로고
    • Classifying products strategically
    • MURPHY, P. E. AND B. M. ENIS (1986), "Classifying Products Strategically," Journal of Marketing, 50, 3, 24-42.
    • (1986) Journal of Marketing , vol.50 , Issue.3 , pp. 24-42
    • Murphy, P.E.1    Enis, B.M.2
  • 38
    • 0002264372 scopus 로고
    • What is meant by services?
    • RATHMELL, J. M. (1966), "What is Meant by Services?" Journal of Marketing, 30, 4, 32-36.
    • (1966) Journal of Marketing , vol.30 , Issue.4 , pp. 32-36
    • Rathmell, J.M.1
  • 39
    • 0004245460 scopus 로고
    • Winthrop Publishers, Cambridge, MA
    • _ (1974), Marketing in the Service Sector, Winthrop Publishers, Cambridge, MA.
    • (1974) Marketing in the Service Sector
  • 41
    • 0039180256 scopus 로고
    • The marketing of services: Categorization with implications for strategy
    • B. A. Greenberg and D. N. Bellenger (eds.), American Marketing Association, Chicago, IL
    • RYANS, A. B. AND D. R. WITTINK (1977), "The Marketing of Services: Categorization with Implications for Strategy," in Contemporary Marketing Thoughts, B. A. Greenberg and D. N. Bellenger (eds.), American Marketing Association, Chicago, IL.
    • (1977) Contemporary Marketing Thoughts
    • Ryans, A.B.1    Wittink, D.R.2
  • 43
    • 0022684171 scopus 로고
    • How can service businesses survive and prosper?
    • SCHMENNER, R. W. (1986), "How Can Service Businesses Survive and Prosper?" Sloan Management Review, 21, 3, 21-32.
    • (1986) Sloan Management Review , vol.21 , Issue.3 , pp. 21-32
    • Schmenner, R.W.1
  • 44
    • 0002705824 scopus 로고
    • Breaking free from product marketing
    • SHOSTACK, G. L. (1977), "Breaking Free from Product Marketing," Journal of Marketing, 41, 2, 73-80.
    • (1977) Journal of Marketing , vol.41 , Issue.2 , pp. 73-80
    • Shostack, G.L.1
  • 45
    • 0003068216 scopus 로고
    • Service positioning through structural change
    • _ (1987), "Service Positioning Through Structural Change," Journal of Marketing, 51, 1, 34-43.
    • (1987) Journal of Marketing , vol.51 , Issue.1 , pp. 34-43
  • 46
    • 0001768797 scopus 로고
    • Participatizing the service encounter: A theoretical framework
    • T. M. Bloch et al. (eds.), American Marketing Association, Chicago, IL
    • SILPAKIT, P. AND R. P. FISK (1985), "Participatizing the Service Encounter: A Theoretical Framework," in Services Marketing in a Changing Environment, T. M. Bloch et al. (eds.), American Marketing Association, Chicago, IL.
    • (1985) Services Marketing in a Changing Environment
    • Silpakit, P.1    Fisk, R.P.2
  • 48
    • 0040958993 scopus 로고
    • Dependent demand approach to service organization planning and control
    • SNYDER, C. A., J. F. Cox, AND R. R. JESSE (1982), "Dependent Demand Approach to Service Organization Planning and Control," Academy of Management Review, 1, 3, 455-466.
    • (1982) Academy of Management Review , vol.1 , Issue.3 , pp. 455-466
    • Snyder, C.A.1    Cox, J.F.2    Jesse, R.R.3
  • 49
    • 0040959000 scopus 로고
    • Consumerism in the service sector
    • L. L. Berry et al. (eds.), American Marketing Association, Chicago, IL
    • STIFF, R. AND J. POLLACK (1983), "Consumerism in the Service Sector," in Emerging Perspectives on Services Marketing, L. L. Berry et al. (eds.), American Marketing Association, Chicago, IL.
    • (1983) Emerging Perspectives on Services Marketing
    • Stiff, R.1    Pollack, J.2
  • 50
    • 0000655746 scopus 로고
    • Strategy is different in service businesses
    • THOMAS, D. R. E. (1978), "Strategy is Different in Service Businesses," Harvard Business Review, 56, 4, 158-165.
    • (1978) Harvard Business Review , vol.56 , Issue.4 , pp. 158-165
    • Thomas, D.R.E.1
  • 51
    • 0040364812 scopus 로고
    • U.S. Office of Management and Budget, Statistical Policy Division, Washington, DC
    • U.S. Government Printing Office (1972), Standard Industrial Classification Manual (supplement 1977), U.S. Office of Management and Budget, Statistical Policy Division, Washington, DC.
    • (1972) Standard Industrial Classification Manual , Issue.SUPPL. 1977
  • 52
    • 3543088701 scopus 로고
    • A taxonomy for service processes and its implications for system design
    • WEMMERLOV, U. (1990), "A Taxonomy for Service Processes and Its Implications for System Design," The International Journal of Service Industry Management, 1, 3, 20-40.
    • (1990) The International Journal of Service Industry Management , vol.1 , Issue.3 , pp. 20-40
    • Wemmerlov, U.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.