The complexities of perceived risk in cross-cultural services marketing

Journal of International Marketing

Volumn 16, Issue 1, 2008, Pages 120-146

  Keh, Hean Tat ^a   Sun, Jin ^a  

^a Peking University   (China)

Author keywords

China; Cross cultural research; Perceived risk; Services marketing; Singapore

Indexed keywords

EID: 41149099064     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.16.1.120     Document Type: Review

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